·
The actress will bring her playful persona to the
masaledaar world of Kurkure and feature in its upcoming campaigns
·
Sara unveiled the association with an entertaining reel
on social media
New Delhi,
March 2, 2023: Kurkure, one of India’s most loved
snack brands, has made a new addition to the brand family. Popular actress and
Bollywood star, Sara Ali Khan, has been onboarded as the new brand ambassador. She
made the announcement with an entertaining Instagram reel that shows her in her
natural element. The reel received over 50K views in just 10 minutes of her
reveal!
In true Sara style, she addresses the chatter around the
masaledaar collaboration with a chatpati rhyme that has everyone smiling, “Toh
kal maine share ki thi ek chatpati news. Fun, masala, masti, those are your clues.
It’ll take away all your blues, no matter what flavour you choose… It’s time to
tell you happily, Sara is now a part of the Kurkure family.”
As a brand, Kurkure has always been the family-entertainer
with light-hearted humour and fun-filled moments. With its wide array of
delicious products and innovative storytelling in the past 20+ years, the brand
has transformed the simplest, most mundane moments into quirky, over-the-top
ones. Synonymous to the brand, Sara Ali Khan is known for her fun and playful persona
that adds a bit of masti in the daily lives of her fans.
Speaking on the unveil, Neha Prasad, Associate Director and Brand Lead, Kurkure said, “Bringing her expressive and
entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar
family! Her exuberance and cheerfulness personify the Kurkure personality, and
we are sure that audiences will love her as a brand ambassador. We believe that
our partnership will not only increase brand reach, but also amplify our quirky
messaging.”
Commenting on her association, Bollywood actress Sara
Ali Khan said, “I am beyond excited to be a part of the Kurkure family! While
I was growing up, I became a fan of the brand and loved watching their entertaining
TVCs that kept all of us tickled. I cannot wait to be a part of the
masti-filled campaigns that the brand has in store and look forward to bringing
in my chatpata-pun to my darshaks and audience.”
Sara Ali Khan will be an active part of upcoming Kurkure
campaigns and will promote the brand and products across all traditional and
digital platforms in the country.
***
About Kurkure:
Kurkure - a product that was developed in India, has
established a strong connection with consumers across the country as a great-tasting
snack. Kurkure is one of the eight brands in PepsiCo India’s portfolio, each of
which brings in over INR 1000 crore in annual estimated retail sales. The
expansion of the Kurkure trademark across different salty snacking formats is a
reiteration of PepsiCo’s endeavor of building out strong master brands in its
India portfolio. Kurkure is also manufactured and sold in countries like the
UAE, Canada, Pakistan, and Bangladesh.
About PepsiCo India
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than $86 billion in net
revenue in 2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain
Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range
of enjoyable foods and beverages, including many iconic brands that generate
more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the
Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that puts
sustainability and human capital at the center of how we will create value and
growth by operating within planetary boundaries and inspiring positive change
for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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