Saluting the artists for bringing diverse indie music, this edition of Radio City Freedom Awards celebrates how independent music is ‘Bridging Boundaries’
India, 2nd March 2023: Radio City, the largest FM radio network in India, announces the launch of one of the most premium properties Radio City Freedom Awards (RCFA) with this year’s theme being ‘Bridging Boundaries’. Over the last few years, independent music has had a meteoric rise in terms of acceptance and consumption. Today independent music is no longer niche, artists are performing across the country and going on international tours, independent music is being accepted on mainstream media, brands across segments are collaborating with independent artists to tell their brand story, independent music is truly bridging boundaries within the media and entertainment ecosystem.
Radio City Freedom Awards is a pre-eminent platform for commemorating, appreciating, and celebrating the innate talent of the indie music culture in India. In addition to recognizing authentic compositions, Radio City Freedom Awards also recognizes outstanding non-music contributions to the independent music community. The seventh edition of Radio City Freedom Awards has been launched on 28th February 2023 and the award ceremony is slated for 28th March 2023 via a virtual platform.
New-age artists and music has been thriving in India and the idea behind launching Radio City Freedom Awards was to draw attention to and garner support for independent musicians while also exposing the audience to a diverse range of performers. To celebrate the work of emerging and veteran artists from India's independent music culture, the nomination categories for this year’s Radio City Freedom Awards are Best Hip-Hop/Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock Artist, Best Metal Artist, and Best Electronica Artist. In addition to categories based on musical genre, there are awards for Best Video, Best Independent Collaborator, etc. To keep the audience engaged, Radio City plans to conduct various concerts across Mumbai, Delhi, and Bangalore during the nomination and shortlisting phase.
Mr. Ashit Kukian, Chief, Executive Officer, Radio City said, “Over a decade ago, Radio City became the first FM radio station in the country to build a platform to promote Indie music culture. In today’s time, India’s Indie culture is echoing the international trends and the indie artists are booming. The objective of Radio City Freedom Awards is to celebrate the musical journey of indie artists, and edify listeners with premium quality music in a variety of genres. With the seventh edition of Radio City Freedom Awards, we aspire recognizing the fortitude of indie music and artists whose work celebrates the nuances of Indian folklore.”
Radio City has always been a catalyst of inspiration for countless creative people around the nation and is popularly known for being the pioneer of promoting indie culture. The latest edition of Radio City Freedom Awards is set to be most electrifying as it will feature India's most talented independent artists and musicians from across genres. This year’s jury consists of stalwarts from the music industry namely Atul Churamani - Managing Director of Turnkey Music & Publishing Pvt. Ltd., a company he founded to support independent artists publish and self-release music; Anurag Tagat - Assistant Editor at Rolling Stone India; Vijay Basrur - Founder of OK Listen Media; Heena Kriplani - Head of TuneCore; Aishwarya Natarajan - Founder of Indianuance; and Narendra Kusnur - Freelance music journalist, online music show presenter, content consultant in music apps. RCFA has grown to become one of the most sought-after awards with each passing year, garnering rising curiosity and integration from artists across the globe to participate in this celebration of musical creativity and diversity.
Commenting on the launch of Radio City Freedom Awards Season 7, Rachna Kanwar, Chief Operating Officer - Digital Media, Radio City & Mid-day said, “With Radio City Freedom Awards, we’ve come a long way from the first season way back in 2013. The journey has been exciting and fulfilling and we feel fortunate that along the way, we became a part of many inspiring journeys of indie artists and the industry itself. This is an exciting time for us as we unveil the seventh season of Radio City Freedom Awards. Over the years, Radio City has built the most coveted platform for artists to showcase their talent and connect with music lovers. Once again we look forward to receiving nominations from across the country and listening to some exceptional music. We are confident that through Radio City Freedom Awards, we will continue bridging boundaries and strengthening the aura of indie culture.”
Radio City started supporting the indie music culture from 2012 with the launch of the first web radio station called Radio City Freedom. The following year, Radio City introduced Radio City Freedom Awards, the biggest platform in India for celebrating and recognizing indie musicians across genres and languages. Over the seven seasons, Radio City Freedom Awards is India’s only audited & indigenous award for Indie Artists.
About Radio City:
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.1% and No.2 in Mumbai with 14.6% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 26, 2022). Radio City Delhi ranks #3 with 11.9% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 26, 2022).
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.
Radio City has bagged over 110 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey
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