THE MUCH ANTICIPATED SEASON 2 OF NEXA MUSIC IS ALL SET TO ANNOUNCE THEIR SUPER WINNERS FROM SEASON 2.
10th MARCH 2023, Mumbai: NEXA Music is all set to announce the 4 Super winners from Season 2. A first-of-its-kind initiative, NEXA Music is a platform curated to promote aspiring Indian musicians to showcase their talent and create original international global Standard English music. NEXA has been the cornerstone for identifying and promoting up-and-coming artists. The top 24 finalists have shared their music with the world and audiences have loved each track immensely. With so close competition between the artists, audiences are eagerly waiting for the announcement of the Top 4 Finalist.
Spearheaded by the music maestro A. R. Rahman, the headliner includes Shor Police, Monica Dogra, Mickey McCleary, and Uday Benegal. A. R. Rahman selected the Top 24 contestants from over 2400+ entries received.. Out of the 24, the top 4 have been shortlisted and will be declared as the Super Winners of Season 2 by A. R. Rahman. Each of these top 4 will get a chance to make an additional new original English music video the songs for which will be composed by world-renowned music producer and composer, Mickey McCleary.
This year, under the guidance of Qyuki Digital Media, 24 original audios were curated, recorded, and made into a performance video for the Top 24 participants as part of NEXA Music Season 2'.These audios were chosen based on their musical depth, creative execution, and potential tarnish as professional musicians. The performance video for the Top 24 audios is now available on NEXA Music. The NEXA Top 4 winners will be the de facto brand custodians for the season.
It’s heartbreaking to take someone off, says A.R. Rahman, “You want to give it to all 50-60 but you can't, it's heartbreaking to take somebody off. You think to yourself, why can’t we keep them all but when you weigh out characteristics, when something sticks out and has its own personality that's very good, and they have musicality and that they are being themself and not pretending to be someone else. It's fascinating to watch them achieve these things because they have set high standards for themselves and are learning how to present them. These kids are so aware and so good I think everybody is a winner.
Juhi Mehta, COO of Qyuki Digital Media commented, “Indie music has a new champion with Nexa Music. The property's commitment to discovering and promoting emerging English-language artists is refreshing and much-needed in today's music industry. With a diverse range of talent and a focus on quality, Nexa Music is poised to make a major impact in the world of independent music .”
About NEXA
Launched in 2015, NEXA is designed to offer a global car buying experience to customers. Every NEXA experience is a testimony to unmatched hospitality, innovative technology and a global lifestyle. With over 407 showrooms across 250+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next by providing a premium experience to everyone who enters the world of NEXA. NEXA introduced three experiential pillars which catered to the expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring), NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant-Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique). NEXA product line-up includes a complete range of premium best-sellers – IGNIS, BALENO, CIAZ, S-CROSS and XL6. Every vehicle in NEXA is curated with the best of technology, design, and features for customers’ delight.
About QYUK
Co-Founded by Samir Bangara, A.R.Rahman, and Shekhar Kapur, Qyuki is a data-driven new media company which discovers & amp; invests in India’s most influential creators to help them rapidly grow their audience, create content and launch new IPs. Qyuki has to its name several premium formats like ARRived - a singing talent hunt show with A. R Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary Bollywood composers and India’s top Internet icons create original tracks - and NEXA Music - a nationwide talent hunt for English-language singers. In Jan 2020, Qyuki created a breakthrough format of a fan festival called Epic Fam Jam, which brought together India’s biggest online sensations - in thematic mini-worlds of their own for superfan meetups - topped with incredible live performances. Qyuki also exclusively manages a host of talent across various digital platforms including YouTube, Instagram, and Snapchat.
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