When the Great Khali and Licious come together - it's a Buffet you cannot miss!

The Licious ‘All You Can Meat Buffet’ is on from March 10 to 19, and Khali’s digging right in

Bengaluru, 10 March 2023: Licious, India's most loved all-things-meat brand, is offering a Buffet of epic proportions (literally!). The Licious ‘All You Can Meat Buffet’ is here, and guess who is already digging in - The Great Khali himself! The Buffet is Khali’s and every meat-eater’s delight with a wide range of products on offer, topped with 50% cashback offers, making it an even meatier deal. Not a wonder then that Khali has his table laid out with the choicest of chicken and meat cuts, freshest of fish and most delectable kebabs, wings and more. In true Licious x Khali style, the Buffet was announced through a quirky campaign film that opens with Khali being upset about missing some recent weddings - band, bajaa, baraat, buffet… sab miss ho gaya - he sighs. Thankfully, his dejection is short lived as he now has the Licious All You Can Meat Buffet and what could possibly be better than that? This ultimate celebration of meaty delights is available on the Licious App and at exclusive Licious brand outlets from March 10 to 19.

Santosh Hegde, VP-Marketing, Licious, talks about this meaty celebration saying, “Licious is undoubtedly the ultimate destination for fresh meats and seafood. The All You Can Meat Buffet is an occasion for our consumers to celebrate our wide range of products, with the added benefit of offers and cashback. When the offer itself is so epic, we had to bring in a personality that helps land the campaign in all its glory - and The Great Khali was an obvious choice. A fan of Licious himself, Khali has seamlessly lent his charming personality & love for meat to beckon other fans of the brand to join in the Buffet.”

Telling us more about how he’s enjoying the Licious All You Can Meat Buffet, Khali said, “It’s that time of the year again, when you gear up for band, bajaa, baraat and buffet. Whether you are invited or not, but the FOMO on the buffet is very real. Thanks to Licious’ ‘All You Can Eat Meat Buffet’ offer, shaadi or no shaadi, you can dig into the tastiest buffet spread of meaty delights. This one-of-its kind extravaganza is undoubtedly the most-awaited event of the year that all meat-eaters, like me, look forward to. The best part is that you can enjoy the many delicious offerings of Licious with even more irresistible deals & offers. So come join me in celebrating Licious da All You Can Eat Meat Buffet!”

The film opens on an obviously upset Khali, expressing his displeasure about missing some recent weddings. While you may think it is to do with him missing the bride and groom or joining in their happy day; but if you know what a foodie Khali is, you would know his disappointment is all about missing the wedding buffets. But soon his frown turns into a smile - kyuki Khali ke paas hai Licious ka All You Can Meat Buffet! Catch the film on Licious’ Insta page here: https://www.instagram.com/p/CpfWC0wDlcA/. Starting March 10 onwards upto March 19, you can make the most of the offer on the entire range of products available on the Licious App and Website: https://www.licious.in/. Come join in before Khali devours it all!

About Licious:

Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on delighting the world with an unmatched range of meat & meat products. Present in raw & fresh meat and seafood, marinades, and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products.

In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness, and convenience in a sustainable manner. Built on the farm-to-fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, and storage to the time it reaches the end consumer.

In just 6 years Licious has witnessed a 300% growth and has served over three million packs of world- class meat products to consumers across 20+ Indian cities viz, Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune Chennai, Coimbatore, Jaipur, Kochi, Vizag, Vijayawada, Kolkata to name a few. Licious serves over 2mn+ orders every month with over 90% repeat consumption across markets. Licious is currently a 6000+ members strong team with employees, across different disciplines and functions.