This World Menstruation Hygiene Day, Paree invites people to join hands with their initiative, Pareevartan.
PareeVartan aims to reach out to women across India to provide them not only with the necessary knowledge on menstrual hygiene but also make hygiene products accessible to them.
National, 29th May 2023: Paree Sanitary Pads, a homegrown brand by Soothe Healthcare, is proud to announce the launch of PareeVartan, a programme aimed to bring a much-needed change in the lives of girls, ensuring healthy hygienic periods for all. Pareevartan is based on the three pillars of awareness, education & empowerment and seeks to educate girls about healthy menstrual practises to make them informed and empowered menstruators of tomorrow.
Brand Paree has also come up with a small gesture, (the letter P made with the right hand) symbolic of a monumental change to equip every girl with better menstrual health and hygiene. It also indicates that change lies in our hands and how we can give empower girls with right education of better menstrual health. Menstruation is a natural process, yet millions of girls face numerous challenges and limitations due to societal taboos, lack of access to proper menstrual hygiene products, and very little knowledge about the menstrual health. Pareevartan stands as a beacon of change, determined to break the barriers, and enable girls and women to embrace their periods with dignity and confidence.
Speaking on the initiative PareeVartan, Mr. Sahil Dharia, Founder & CEO, Soothe Healthcare commented “At Paree Sanitary pads, we believe that every girl and woman deserves access to safe and hygienic menstrual products, and the right knowledge to manage her periods with confidence. Through PareeVartan, we are committed to creating awareness, providing education, and empowering young girls to make informed choices about their menstrual health."
We are immensely proud to launch the Pareevartan program and take a significant step towards ensuring healthy and hygienic periods for all girls. Through this initiative, we aim to empower young girls, equip them with knowledge, and create an environment where menstrual health is prioritized and celebrated.”
He added, “As a brand we have always been committed to making a positive impact on the lives of women, and this initiative is a testament to this dedication We invite everyone to join us on this journey and together bring about a positive change that will uplift the lives of women and girls across the country."
Under this initiative, the brand has organized various menstrual hygiene management sessions in schools and communities and distributed sanitary pads to girls who do not have access to them or do not know how to maintain basic menstrual hygiene. The brand has covered various districts in India, including Patna, Aligarh, Darbhanga, Rohtak, Mayur Vihar, Deoria, Delhi, Faridabad, Hapur, Pune, Hyderabad, Kolkata, Punjab, Varanasi, Guwahati, Agia and Dudhnoi conducting over 50 menstrual hygiene and awareness sessions and distributed more than 60,000 sanitary pads, impacting more than 12000 lives.
About Paree
Paree Sanitary Pads, from the house of Soothe Healthcare, is a women-centric brand that believes in addressing the real menstrual issues faced by women and helps them in prioritizing their menstrual hygiene and wellness. Paree is the only brand in India to have US FDA registration (U.S food and drug administration). Paree Sanitary Pads. has been awarded as E4M Pride of India – The Best of Bharat’ Awards 2022, Top Challenger brand in the D2C category- YourStory Media. 2022, Best use of PR- Silver, Indian Marketing Awards 2022, Exchange4Media 2022, Marketing on a Small Budget- Silver, Indian Marketing Awards 2022, Exchange4Media, Best TV Creative- Pharma, Hospitals and Wellness Award- Silver, Indian Marketing Awards 2022, Exchange4Media, and Best Integration of Brand and Movie- Silver, Indian Marketing Awards 2022, Exchange4Media.
About Soothe Healthcare
Soothe Healthcare is a 'Spirit of Manufacturing' award-winning company engaged in manufacturing, distribution, and marketing of consumer hygiene products, is the parent company of feminine care brands Paree, as well as baby care brand Super Cute’s and adult care brand Super Liife. Soothe Healthcare is constantly working towards making a positive impact in the community by bringing simple, affordable, and reliable healthcare products.
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