Music icon King becomes the face of Sony India as Audio Brand Ambassador, launches new range of powerful speakers

When King Meets The King: Singer King announces his brand collaboration with Sony India as its Audio Brand Ambassador for the first time ever

Music icon King embarks on a new journey as the audio brand ambassador of Sony India

Celebrated for his top-charting music globally, music icon King has established himself as one of the most talented and successful musicians out there today. Having given out super-hits like ‘Maan Meri Jaan’, ‘Tu Aake Dekhle’, ‘Oops’ and more, King enjoys a massive fandom, especially amongst the youth of the country.   Owing to his talent, huge stardom and relatability with the masses, Sony India has now announced King as its new brand ambassador for the audio product category.

Rightly titled #KingMeetsTheKing, the first campaign between the music icon and the brand aims to strengthen Sony’s connection with the youth by bringing music closer to the hearts of its consumers and delivering superior audio products. On becoming the face of the Sony India Audio Category, King officially launched the brand’s highly anticipated SRS-XV800 discless party speaker which is here to disrupt the music scene with its unmatched quality. Taking note of King's passion for music, and appreciation for high-quality sound make him the perfect choice to be the face of Sony India’s audio products.

Sharing his excitement to be onboard as Sony India’s Audio brand ambassador, King said in an official statement, “I have been a big fan of Sony all through my growing up years and as a musician, Sony has played a big role in my life. I am thrilled to be a part of the Sony family, a brand that represents music for me. My passion for music and Sony’s world-class audio products will together set the stage for a remarkable journey ahead in the world of exceptional audio experiences.”

Mr Sunil Nayyar, Managing Director of Sony India further expressed his thoughts about the new brand ambassador and stated, “Sony India is committed to delivering top-notch audio products that resonate with music enthusiasts across the nation. We are thrilled to have King as our brand ambassador for the audio category. This partnership holds immense significance as we both share a common goal which is to bring the best and most immersive audio experiences to our customers. King's influence among the youth and his dedication to music perfectly aligns with our vision for the audio category. Together, we will continue to strive for excellence and bring the magic of music to the hearts of millions.”

Meanwhile, on the work front, King recently dropped his three new songs titled ‘Laapata’, ‘Teri Ho Na Saki’ and ‘Hum Tumse’ from his Extended Playlist Project ‘Shayad Woh Sune’ which have been receiving immense love from the audiences