Mumbai, 27th September 2023 – Infinix Zero, a brand known for pushing the boundaries of innovation in the smartphone industry, is taking a unique approach with its latest campaign as it gears up for the highly anticipated launch of the Infinix Zero Series. The campaign, aptly titled "Zero Limits," embodies the concept of limitless possibilities, where life knows no inhibitions, rules and no boundaries.
The creative minds at TVA.Group brought this extraordinary concept to life, from crafting the compelling content and scripts to the flawless execution. At the forefront of this exhilarating campaign is the talented Adarsh Gourav, who, through a viral reel, showcased how to embrace life in the era of "Zero Limits."
Adarsh Gourav, the lead face of the campaign, encouraged individuals to share their life experiences and demonstrate how they live a life with zero limits. Two participants won the brand-new Infinix Zero, a smartphone that embodies the spirit of limitless possibilities.
In an effort to make the campaign inclusive and accessible to all, TVA.Group partnered with Flipkart to provide a user-friendly reel template. Now, even those who aren't professional artists or influencers can participate by simply selecting a few pictures or videos from their gallery and the template automatically makes it into a reel. Use of this instagram’s latest feature has been an unprecedented effort in the marketing space.
Adarsh Gourav shared his enthusiasm for the campaign, stating, "Life is a journey filled with endless possibilities, and with my @infinixindia Zero 30 5G by my side, I'm ready to explore every single one of them! From capturing breathtaking moments to staying connected at lightning speed, this phone empowers me to embrace the world with zero limits." He went on to encourage everyone, saying, "Show me how you live with Zero Limits, Infinite Possibilities by uploading a reel using this template and tagging @infinixindia and @flipkarttechspert to stand a chance to win a free Infinix Zero 30 5G @flipkarttechspert."
The response to the "Zero Limits" campaign has been nothing short of spectacular. Within a short span, the contest has received over 400 entries, igniting a viral sensation on Instagram. The audio went trending on instagram organically - a goal neither the creative minds at TVA.group had foreseen nor did Flipkart expect. Audios initiated by brands seldom receive such traction. This goes to show that democratizing the art of creating content is working well amongst the Indian audiences.
Co-founder at TVA.Group, Devashri Mehrotra, said “We are thrilled to witness the overwhelming response to the campaign. The idea of facilitating making reels so easily has sparked a new record. Innovations like these allow us to keep exploring the digital marketing space, and keep pushing the envelope, one campaign at a time!”
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