Popular Bollywood actress Sara Ali Khan is set to redefine confidence
in managing periods as she takes on the role of brand ambassador for Sofy. With
a dynamic presence and relatable persona, Sara aims to inspire girls to embrace
their periods fearlessly. The partnership focuses on resonating with the
aspirations of GenZ girls who seek confidence, comfort, and worry-free periods
in their fast-paced lives. The TVC, showcasing a day in Sara's life, highlights
her hectic routine and how the brand's AntiBacteria range ensures she can
conquer each day without concerns of leakage, smell, or bacteria.
Sara Ali Khan said, "In
a world where every step counts, I believe in living life without compromises.
Sofy supports my long day shoots, prevents leaks, and ensures hygiene
throughout the day. Every girl deserves a partner that understands her dreams
and supports her journey, and this brand has always been my trusted partner.
With this association, I take pride in endorsing a product that aligns with the
aspirations of the youth today to embrace a lifestyle that's ambitious and
fearless."
Link: https://youtu.be/TnrFcNAFxK0
As Sara advocates Sofy as a reliable solution offering confidence and
comfort, making it the ideal choice for modern, active girls, the brand echoes,
"hum aage aage duniya peeche peeche." The brand remains dedicated to
supporting girls on their journey to greatness.
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