India-wide release, 19th February 2024: In an unprecedented phenomenon, renowned artist
Santanu Hazarika and homegrown lifestyle brand Comet’s latest collaboration - a capsule collection of
300 pairs of sneakers - rapidly sold out within only two hours of its drop, marking the very time a
homegrown sneaker collaboration has sold out in record time!
Comet, a trailblazing force in the sneaker industry, is renowned for its bold designs and innovative
approach to footwear. With a commitment to pushing boundaries and embracing creativity, Comet has
carved a distinct identity in the world of streetwear. Their collaboration with renowned artist and
sneakerhead Santanu Hazarika signifies a fusion of rebellious expression and artistic vision. Through
this partnership, Comet continues to redefine the sneaker landscape, offering consumers a unique blend
of style, substance, and self-expression.
A name synonymous with the sneaker culture in India, Santanu had recently joined hands with Comet
for the sneaker line. The collaboration was not just cool kicks but embodied the dynamic convergence
of underground art, pop culture, and the sneaker revolution married with rebellion and expression.
Taking inspiration from punk, heavy metal and anti-establishment sentiments, where the shoes featured
vivid colours and design elements like thorns, a shooting star with an eye, and collar tabs that spelt out
‘Silent’ and ‘Scream’ to symbolise voices that have always echoed in silence. The line perfectly reflected
Santanu’s sketchbook style and a disciplined expression that harmonised the silence of rebellion with a
loud, unapologetic scream, striking a chord with the audience.
The sneaker line went live last Thursday on the brand’s website and was off the shelves in a record
time of two hours, thereby underscoring the audience’s anticipation for the collection.
Talking about the success of this drop, Santanu shared, “As an artist, having my own sneaker line was
on my bucket list, so this is like my childhood dream come true! During the designing process, I had
complete creative liberty. But naturally, there was some nervousness about this first-time collaboration.
So, a complete sellout in only a few hours was definitely surprising! This has made me truly believe in
the power of community.”
"We are thrilled and humbled by the overwhelming response to our collaboration with Santanu Hazarika.
The lightning-fast sellout of our limited edition drop in just two hours is a testament to the acceptance
we as a brand have received from the vibrant community we are building with Comet. We are honoured
to see the enthusiasm and passion our customer base has created for self-expression and creativity.
This achievement only strengthens our commitment to nurturing a community where authenticity
thrives and consumers are encouraged to embody our brand ethos of “Never Shy, Never Sorry’,"
remarked Utkarsh Gupta, Founder of Comet.
Santanu intends to foray into the gaming industry and tech merchandise with his designs. The artist
plans to launch esports jerseys, gaming gear and all sorts of electronic gadgets.
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