- Zupee's 'Extra Winnings' campaign seamlessly combines the excitement of cricket with the fun of gaming, captivating both cricket enthusiasts and gaming aficionados amidst the thrilling IPL atmosphere
- Here are the campaign videos - Inning Ke Beech Winnings | Ludo Mein Lagao Sixer | Shaatir dimaag se laakhon tak jeeto | Aapki jeet, aapke haath
Gurugram, 8th April 2024: As the cricket fever grips the nation, Zupee, one of India’s leading online skill-based gaming platforms, has launched its latest campaign, ‘Extra Winnings’ featuring the iconic duo Harbhajan Singh and Jatin Sapru in a battle of wits. The duo can be seen engaging in a series of brand films, highlighting the dynamic synergy between the world of Cricket and Ludo, two beloved games in India. The campaign playfully combines Zupee’s core proposition of skill-based gameplay with the thrill of the ongoing T20 season.
The films showcase Harbhajan and Jatin's playful camaraderie as they engage in witty banter around Cricket and Ludo. The twist? The cricket experts challenge each other to Ludo battles during Cricket match breaks, demonstrating how you can make the most of those in-between match moments by winning on Zupee. Embodying the campaign's central theme ‘Extra Winnings’, the videos emphasise the thrill of winning should never stop.
One of the standout videos, ‘Ludo Mein Lagao Sixer’, explores the seamless integration between cricket and Ludo, emphasising skill, strategy and the joy of hitting a ‘6’ in both the games
Zupee's ‘Extra Winnings’ campaign will be showcased across major TV and digital media platforms including JioCinema, offering cricket enthusiasts and gamers alike the chance to immerse themselves in the entertaining and thrilling world of skill-based gaming during the T20 season.
About Zupee - Zupee is one of the fastest-growing Indian online gaming platforms & dominates the casual and boardgame segment in the real money gaming (RMG) industry. Zupee offers ‘games of skill’, in which a player’s skill, knowledge, attention, experience and capabilities are crucial to success. Zupee’s product portfolio of skill-based casual & board games is redefining the online real-money gaming ecosystem by providing meaningful entertainment & bringing moments of joy. Zupee seeks to offer a learning-driven gaming ecosystem in the country. Founded by IIT Kanpur graduates, Dilsher Singh Malhi and Siddhant Saurabh in 2018 and is backed by marquee investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners. Recently, Zupee has also been recognized & applauded as the ‘Future Ready Organization”.
*Zupee, a responsible gaming platform, adheres to a transparent communication policy and outlines clear guidelines on its website regarding Do's & Dont's. Zupee advocates for responsible gaming practices, emphasising that gaming should be enjoyed primarily for entertainment purposes, rather than solely for monetary gains.
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