PVR INOX UNVEILS BENGALURU’S LARGEST CINEMA; EXPANDS FOOTPRINT IN SOUTH INDIA WITH ITS LARGEST CINEMA

~14-screen Megaplex at Phoenix Mall of Asia features 3 Premium formats, MX4D, ScreenX & Insignia~

National, April 11, 2024: PVR INOX, the largest and the most premium cinema exhibitor in India, today

announced the launch of Bengaluru’s largest cinema at Phoenix Mall of Asia and its largest cinema in

South. The 14-screen Megaplex located in the largest and one of the most premium malls in Bengaluru

features three premium formats – MX4D, ScreenX, and Insignia. PVR INOX also introduces the first

MX4D, the immersive 4D movie experience and ScreenX, 270-degree cinema viewing in South India.

The new cinema will augment PVR INOX foothold in Bengaluru with 172 screens in 26 cinemas and in

the state of Karnataka with 219 screens in 37 cinemas. The company consolidate its presence in South

India to a total of 572 screens in 100 properties.

Located in the suburbs of Bangalore, the 14-Screen Megaplex is the city’s most advanced cinema that

includes the multi-sensory MX4D format, premium large screen format ScreenX, three auditoriums of

PVR INOX’s luxury format, Insignia along with 9 premiere auditoriums with last row celebrity plush

recliners. With a seating capacity of 1997 audiences, the new cinema is equipped with the best-in-class

theatrical technology to offer an immersive and enhanced cinematic experience. This includes the 4K

laser projection, advanced Dolby Atmos surround sound and Volfoni 3D screen.

Commenting on the announcement, Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “The

Southern region is a critical market for us with a steady supply of regional content and passionate

consumer demand. We have received an overwhelming response for all our premium screen formats

nationwide, prompting us to unveil our largest cinema in South with 14 screens including 3 superlative

cinema formats – MX4D, Screen X and Insignia. It has been PVR INOX’s strategy to make cinemas more

experiential and this Megaplex at Phoenix Mall of Asia perfectly aligns with our vision.’’

The design harmoniously blends various shades of white, accented by a regal touch of Royal blue,

imparting a luxurious ambiance. Strategic areas such as entrances and F&B spaces are elegantly

emphasized using black accents amidst the whites, ensuring a delicate balance. Impressive video walls,

signage, and ceiling features reflect the grandeur reminiscent of a Megaplex. By transitioning from

whites to greys, the Insignia achieves a refined and opulent atmosphere. This timeless design promises a

perpetually fresh appeal, welcoming customers to a comfortable and inviting environment.

Commenting on the announcement, Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited,

said, “We are delighted to launch our biggest property in South India, introducing the MX4D and Screen

X formats to the region. Bengaluru is a fast changing and dynamic city in Southern region and one of

India’s fast-growing economies. Leveraging on the immense potential of the city aided by proactive

governance, it offers one of the most promising destinations for expansion of multiplexes. We are excited

to expand our presence in Karnataka with a world-class cinema.”