Mumbai, January 08, 2025: Strategic Growth Advisors (SGA), a leading communication consultancy, is pleased to announce the successful rebranding of FCC Logistics as “GEOCOOL”. This rebranding initiative, led by SGA’s creative arm, ‘SGA Capture Life’, marks a significant transformation for FCC Logistics, enhancing its identity to align with international standards and establishing GEOCOOL as a thought leader in the cold-chain logistics industry. GEOCOOL, established in 2015 as Fast Track Carrying Corporation, is a leading cold-chain logistics provider specializing in pharmaceutical and FMCG logistics across India. Originally founded with just 50 vehicles, the company has grown into a nationwide operation with a fleet of over 200 GPS-linked, temperature-controlled vehicles. Founded as FCC Logistics Private Limited, the company has redefined its brand to reflect its evolving ambitions and commitment to global excellence in logistics. The rebranding process included renaming the company to GEOCOOL, developing a versatile brand identity applicable across all platforms, and creating a distinctive logo that enhances its visibility and presence in the logistics sector. The new GEOCOOL logo, featuring the fiery orange “GEO” and the cool blue “COOL”, symbolizes precision, efficiency, and the core value of temperature control in cold-chain logistics. The design incorporates speed marks on the letters “E” and “L” emphasizing the company’s focus on swift, reliable service. The double “O” in “GEOCOOL” symbolizes the roads in logistics, representing the company’s extensive reach and connectivity. The color palette of orange and blue was strategically chosen to ensure high visibility, reflecting the dynamic nature of the logistics industry. Dr. Namrata Rupani, CEO – Brand & Design, Strategic Growth Advisors, commented on the successful rebranding, saying, “Rebranding “FCC Logistics” to “GEOCOOL” was an exciting challenge. It involved creating a completely new brand identity, very distinct from its existing branding. We aimed to create this brand identity to represent the future trajectory of the company. The new logo is more than just a visual representation; it embodies the management’s dedication towards precision, reliability and continuous innovation in cold chain logistics & supply chain management.” GEOCOOL’s rebranding sets the stage for its future endeavours, positioning the company as a leading player in the logistics industry in India. The new identity reinforces GEOCOOL’s commitment to delivering high-precision, temperature-controlled logistics solutions, for their clients. Mr. Rajendra Pawar, Founder of GEOCOOL, expressed his excitement about the rebranding, stating, “Transitioning to GEOCOOL represents not just a name change but a bold step into our future. This rebranding encapsulates our commitment to innovation and excellence in cold-chain logistics. It reflects our journey from our humble beginnings to becoming a trusted partner in the industry. As we embrace this new identity, we are more determined than ever to enhance our service quality and redefine industry standards, ensuring that our clients receive nothing less than the best.” Mr. Vinod Kumar, Director of GEOCOOL, shared his thoughts on the rebranding, stating, “The transition to GEOCOOL is a pivotal moment in our company’s history. SGA Brand & Design has delivered a brand identity that truly reflects our vision and future goals. This rebranding not only creates our market presence but also strengthens our position as a pivotal logistics partner to our clients. We are confident that GEOCOOL will continue to lead with innovation, efficiency, and excellence.”The new brand identity of GEOCOOL will be rolled out across all communication platforms and logistics assets, reinforcing the company’s dedication to visibility, reliability, and precision in cold-chain logistics. About SGA:SGA is a 14-year-old comprehensive communication consultancy. Positioned as an integrated powerhouse in th

Mumbai, January 08, 2025: Strategic Growth Advisors (SGA), a leading communication consultancy, is pleased to announce the successful rebranding of FCC Logistics as “GEOCOOL”. This rebranding initiative, led by SGA’s creative arm, ‘SGA Capture Life’, marks a significant transformation for FCC Logistics, enhancing its identity to align with international standards and establishing GEOCOOL as a thought leader in the cold-chain logistics industry.

GEOCOOL, established in 2015 as Fast Track Carrying Corporation, is a leading cold-chain logistics provider specializing in pharmaceutical and FMCG logistics across India. Originally founded with just 50 vehicles, the company has grown into a nationwide operation with a fleet of over 200 GPS-linked, temperature-controlled vehicles.

Founded as FCC Logistics Private Limited, the company has redefined its brand to reflect its evolving ambitions and commitment to global excellence in logistics. The rebranding process included renaming the company to GEOCOOL, developing a versatile brand identity applicable across all platforms, and creating a distinctive logo that enhances its visibility and presence in the logistics sector.

The new GEOCOOL logo, featuring the fiery orange “GEO” and the cool blue “COOL”, symbolizes precision, efficiency, and the core value of temperature control in cold-chain logistics. The design incorporates speed marks on the letters “E” and “L” emphasizing the company’s focus on swift, reliable service. The double “O” in “GEOCOOL” symbolizes the roads in logistics, representing the company’s extensive reach and connectivity. The color palette of orange and blue was strategically chosen to ensure high visibility, reflecting the dynamic nature of the logistics industry.

Dr. Namrata Rupani, CEO – Brand & Design, Strategic Growth Advisors, commented on the successful rebranding, saying, “Rebranding “FCC Logistics” to “GEOCOOL” was an exciting challenge. It involved creating a completely new brand identity, very distinct from its existing branding. We aimed to create this brand identity to represent the future trajectory of the company. The new logo is more than just a visual representation; it embodies the management’s dedication towards precision, reliability and continuous innovation in cold chain logistics & supply chain management.”

GEOCOOL’s rebranding sets the stage for its future endeavours, positioning the company as a leading player in the logistics industry in India. The new identity reinforces GEOCOOL’s commitment to delivering high-precision, temperature-controlled logistics solutions, for their clients.

Mr. Rajendra Pawar, Founder of GEOCOOL, expressed his excitement about the rebranding, stating, “Transitioning to GEOCOOL represents not just a name change but a bold step into our future. This rebranding encapsulates our commitment to innovation and excellence in cold-chain logistics. It reflects our journey from our humble beginnings to becoming a trusted partner in the industry. As we embrace this new identity, we are more determined than ever to enhance our service quality and redefine industry standards, ensuring that our clients receive nothing less than the best.”

Mr. Vinod Kumar, Director of GEOCOOL, shared his thoughts on the rebranding, stating, “The transition to GEOCOOL is a pivotal moment in our company’s history. SGA Brand & Design has delivered a brand identity that truly reflects our vision and future goals. This rebranding not only creates our market presence but also strengthens our position as a pivotal logistics partner to our clients. We are confident that GEOCOOL will continue to lead with innovation, efficiency, and excellence.”

The new brand identity of GEOCOOL will be rolled out across all communication platforms and logistics assets, reinforcing the company’s dedication to visibility, reliability, and precision in cold-chain logistics.