Sterling Expands to 50 Destinations with the Launch of Sterling Rudraksh Jaisalmer

• 59 Resorts in 50 Destinations Across India

• Jaisalmer Becomes Sterling’s 9th Resort in Rajasthan

24th February 2025 – Sterling Holiday Resorts proudly announces the launch of Sterling Rudraksh Jaisalmer, marking a significant milestone as its 59th resort in its 50th destination. This regal retreat, built from golden-yellow sandstone, echoes Jaisalmer’s moniker—“The Golden City.”

Nestled in the heart of the Thar Desert, along the highway leading to the Indo-Pak border, the resort offers a tranquil oasis, combining desert grandeur with Jaisalmer’s rich cultural heritage. Just minutes from iconic landmarks, Sterling Rudraksh Jaisalmer provides an indulgent escape while immersing guests in the region’s history and natural beauty.

Spanning 2.5 acres, the resort boasts breathtaking desert views, elegantly designed rooms & suites with private sit-outs & a perfect blend of traditional Rajasthani aesthetics with modern comforts. Guests can unwind by the grand pool, witness mesmerizing Ghoomar and Kalbeliya performances under the stars, embark on camel safaris, or enjoy a private barbecue amidst the dunes.

The resort’s culinary experiences celebrate Rajasthan’s rich flavors. RockSalt, the signature resto- bar, serves authentic delicacies like Laal Maas, Ker Sangri, and Dal Baati Churma, while Ripples, the poolside café, offers gourmet snacks and refreshing beverages in a relaxed setting.

“Sterling Rudraksh Jaisalmer is a regal addition to our growing footprint and marks an important milestone as our 50th destination. It is part of our vision to offer a seamless circuit of curated experiences across Rajasthan—from Mount Abu’s cool heights to Udaipur’s cultural richness, the wild beauty of Jawai, and now, Jaisalmer’s vast desert charm. This resort blends heritage, culture, and adventure, enhancing our portfolio,” said Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.

Ideally located near Bada Bagh, Jaisalmer Fort, Patwaon Ki Haveli, Kuldhara Village, and Gadisar Lake, the resort also offers access to the Tanot Mata Temple and Laungewala War Museum, showcasing the region’s heroic history and spiritual significance.

“Sterling Rudraksh Jaisalmer reflects Rajasthan’s architectural legacy and craftsmanship. The pure desert air, authentic cuisine, and immersive cultural experiences, combined with Sterling’s signature hospitality, set this resort apart. With increasing developments in ‘Border Tourism,’ we believe Jaisalmer will soon attract global travelers seeking unique desert adventures,” said Surath Banerjee, Managing Director, ADB Hospitality. 

With the launch of Sterling Rudraksh Jaisalmer, Sterling continues its commitment to offering curated experiences that celebrate India’s diverse landscapes and heritage