- The campaign garnered more than 5 million views
New Delhi, 08th August 2019 (NASDAQ: ETSY): In an increasingly mechanised world, there are still some things that can’t be automated - creativity being one of them.
Etsy, the global marketplace for unique and creative goods, in its recent social media campaign, #CelebrateTheCreator, highlighted and celebrated some of the most unique and creative makers on the Etsy platform as part of a larger effort to inspire and encourage creative people to pursue their passion. It is a three-month campaign that celebrates the stories of exceptional entrepreneurs that mainly work out of home and have made Etsy their home.
Through an amalgamation of short videos and product posts, the #CelebrateTheCreator campaign has traveled to the homes and small studios of makers from different corners of the country, from Ahmedabad to Lucknow, from Srinagar to Shahpura in Jaipur and many other places.
Every week, the social media pages of Etsy India, unfold a beautiful story of a seller who went ahead to realise the dream of being a creative entrepreneur, kept alive traditional art forms by making them available online, and in the process inspired people to share their art with the world.
Take, for instance, a mother-daughter duo making sweaters in Chandigarh, a traditional sandal-wood miniature carving artist from Jaipur, a self-taught miniature food artist in Ahmedabad to a film-maker turned “mommy-clothes” designer from Lucknow, all these exceptional sellers and their stories have been captured forever.
Speaking on the campaign, Himanshu Wardhan, Managing Director, India, Etsy, said, “Our sellers challenge the conventional notions of entrepreneurship, as we provide a global platform and work every day to make business ownership easy for them. They are making a living while living their passion. The #CelebrateTheCreator campaign aims to reach out to creative people from all over the country and inspire them to do more.”
The campaign featured 12 Etsy sellers and has garnered more than 5 million views. It also led to a surge in traffic to the Etsy IndiaInstagram page and the number of followers crossed the 138,000 marks in less than 2 weeks.
Esha Lele, a Nasik-based seller with the Etsy shop known as ArsaStore, participated in the campaign, and said, “What you celebrate expands. Etsy’s #CelebrateTheCreator campaign has
given me so much. It has helped me to convey my story to a lot of creative people, especially women. I thoroughly enjoyed the entire process of shooting for this campaign; my entire family and friends were excited to watch this campaign.”
Find details of the campaign on Etsy India’s Instagram page:
Etsy India’s YouTube link:
About Etsy
Etsy, Inc. (Nasdaq: ETSY) is the global marketplace for unique and creative goods. Our mission is to keep commerce human, and we're committed to using the power of business to strengthen communities and empower people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to Etsy to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs.
Etsy was founded in 2005 and is headquartered in Brooklyn, New York.
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