Figaro passes the traditional taste of trust from Dadi & Nani

Mumbai, 29^th August 2019: Traditional Indian cooking is a legacy that gets passed downfrom one generation to another. The challenge for olive oil, even with its bucket full of benefits, is to be compatible with Indian recipes without compromising its original taste.In India, to make an ingredient a part of any recipe, it must satisfy the taste buds of the custodians of the family legacy. Gaining from this insight, Figaro meticulously organized a food tasting session where they invited grandmothers from all four corners of India to review traditional delicacies cooked with a twist.

Speaking on the initiative, Susana Toribio, General Manager- India, says, “Aiming towards the next level of growth, Figaro looks to root for the transition towards natural living. Overcoming the clutter that olive oil is only for continental cuisine, this food tasting session truly breaks the myth by cooking age-old Indian recipes with Figaro.”

Furthermore, Satarupa Majumdar, Marketing Manager, says,“One of the fundamental reasonsfor this 100-year journey has been the connection with the consumers. Figaro over the years has been the epitome of care, purity, trust and health.Through this food tasting session, we take the Indian food experts down memory lane with the uncompromising recipes by the new generation and Figaro.”

The campaign is spearheaded by Mumbai based digital agency Mirum, a WPP group company. Naila Patel, Executive Creative Director, Mirum India, says,“In India, food is not just an emotion, it also is also wisdom that gets passed on. Every Indian has a ‘Meri Dadi ke haat ke bane laddu’ story. Our grandmas being the better cooks is a reality every Indian knows and believes. Thus, when Figaro wanted to cook traditional Indian recipes, we wanted the stamp of approval from the highest order. What shaped the thought was the insight that the bond between grand moms & grandchildren is precious, and the chances of a different cooking medium finding acceptance is highest when it is recommended by the grandchild.”

Did Figaro succeed in getting their stamp ofapproval from the grandmoms? Watch this videoto know.

(https://www.youtube.com/watch?v=uCPpNBwR8nI&t=24s)

About Mirum India:

Mirum India is a leading digital agency with a pan-India footprint, offering 360-degree solutions in digitalmedia for over 50 brands, with an in-house strength of 200+ professionals. Mirum India is part of the larger Mirum Global Agency which operates in 24 countries, with more than 46 offices and 2,500 professionals. Mirum India offers a bouquet of digital services across Digital Strategy, Media Planning, Creative Services, Web Development andMarketing Automation solutions. Mirum is part of WPP Group.

About Figaro:

Figaro Olive Oil has been celebrating the goodness of olive oil for a century. It all began in 1919, and since then, Figaro has and continues to be, committed to quality and health. With the legacy of 100 years, Figaro is one of the most trusted and oldest olive oil brands. Figaro is not only a great oil, but a brand committed to quality and health which is constantly evolving to offer the ideal quality to be incorporated into our daily diet. As a pioneer and champion of olive oil in the Indian market, Figaro Olive Oil has been offering Indian consumers pure, chemical-free, high-quality olive oil for generations.