The report titled “Turkey E-Learning Technology and Content
Market Outlook to 2023 - Growing Demand for M-Learning and Higher Use of Videos
and Animation to Foster Market Growth“
provides a
comprehensive analysis on the E-Learning market of Turkey. The report covers
various aspects including introduction on Turkey E-Learning market, market
overview and genesis, market size by revenue , market segmentation by content
services and technology services, by type of content (open courseware,
multimedia, online tests, others such as uploading existing content), by the
type of content format (video, audio and text), by the source of learning
(MOOC’s, E-books, M-learning and Gamification) and by the type of technology
(LMS, smart classes, smart authoring tools), by type of end users (schools,
universities, Corporates and others), E-learning market ecosystem, heat map,
trends and developments, issues and challenges, SWOT analysis, competitive
landscape and government regulations. The report concludes with future market
projections and segmentations and analyst recommendations highlighting the
major opportunities and cautions.
Turkey E-Learning Market
Overview and Genesis
The E-Learning Market in Turkey grew at a positive double digit CAGR between 2013 and
2018. The E-learning market of Turkey is in its nascent phase and is moving towards growth that is boosted by increased internet penetration, increased
number of smartphone users and various initiatives undertaken by the Government
of Turkey such as FATIH Initiative. The market includes companies providing
both technology and content services. The industry is slowly
implementing technologies such as AR and VR. The increase in the internet
penetration to 65.0% of the total population along with increase in the number
of smart phone users to 46.5 million in the year 2018 has given a boost to
market revenues.
Turkey E-learning Market Segmentation
By Content and Technology Services: The E-learning
market is dominated by the content market services in terms of generating
revenue in the year 2018. The increase in number of students enrolling in high
schools and the increase in working population in Turkey are some of the major reasons for increase
in demand of E-learning, while technology services accounted the remaining
revenue share in the Turkey E-Learning market during 2018.
By Type of
Content (Multimedia, Open courseware, Online Tests and Others): Multimedia contributes a major share
in terms of generating revenues for the industry during 2018 resulting from a
rise in the demand for interactive applications which requires multi-media
features on the software platform.
Multimedia is believed to be more engaging for end users. Open
courseware, uploading of existing content, and online tests accounted for the
remaining market share in the year 2018.
By Content
Format (Video, Audio and Text): Video format contributed to a major
share in E-learning market in terms of revenue in the year 2018. Video format
is preferred amongst the consumers as watching a video for learning is a
conventional method of learning and the availability of smart phone, laptop or
PC makes it easier for people to learn on the go. Text format is the second
highest contributor, while audio format accounted for the remaining revenue
share in 2018.
By Source
of Learning (MOOC’s M-learning, Gamification and E-books): MOOC’s and
M-learning are the highest contributors of source of learning in terms of
revenue for the year 2018. MOOC’s contribute one of the largest shares in the
market as it is available for free and hence more people can afford it.
M-learning on the other hand ease out the learning process as it can be
accessed anywhere at all times. Gamification and E-books contribute to the
remaining market share during the year 2018 in Turkey E-learning market.
By Type of
Technology (LMS, Smart Authoring Tools, and Smart Class: The major
share in the technology market is held by learning management system (LMS) due
to its increased use in corporate firms. Smart classes and smart authoring
tools are still trying to make a place for themselves in the market and
contributed to the remaining shares of the overall technology market.
By
Type of End Users: K-12 (Schools) contributed highest share in terms of
revenue in Turkey E-learning market in 2018, since the Government of Turkey is
more inclined towards improving the education quality from the root itself.
Schools were followed by universities, corporates, vocational training programs
and other end users such as home users thereby, collectively capturing the
remaining revenue share in Turkey E-learning market during 2018.
Comparative
Landscape in Turkey E-Learning Market
Competition within the Turkey E-Learning
market was observed to be highly fragmented owing to the presence of numerous
players within Turkey’s E-learning space. Despite having a large number of
market players, the market has a few renowned companies who were able to
establish their brand in the market. A handful of global players are also
making a mark in the market by bringing technological advancements. Companies
are implementing
gamification for smart solutions to gain a competitive edge. Companies are
paying emphasis on the needs of the end
consumers and have started to pay attention on the quality of the
service being provided in order to gain popularity in the market. Brand image
of the company will help the company out stand amongst rest. The major players in the market are Enocta,
Einstein, Udemy, Moodle, Globed and many more. These players
compete in the E-Learning market on the
basis of target audience, technological capability, distribution network,
client acquisition/retention, fees and courses offered.
Turkey
E-Learning market Future Outlook and Projections
Turkey E-Learning market in terms of
revenue will increase at a double digit CAGR during the forecasted period
2019E–2023E. In Turkey, the E-Learning space is further expected to expand
majorly due to rising governmental initiatives to improve the country’s quality
of education by adopting various E-learning systems over the long term. In
future, it is anticipated that the demand for both content and technology
services will be further augmented largely due to increasing growth in the
education sector. The demand for content services dominates over technology
services in 2018. The future will witness the involvement of foreign players in
the market who will enter the market through partnerships with the domestic
players.
Key
Segments Covered:
By Content Services and Technology
Services
By Type of Content
Open
Courseware
Multimedia
Online Tests
Others
(uploading existing content)
By Content Format
Video
Audio
Text
By Source of Learning
MOOC’s
E-Books
M-learning
Gamification
By Type of Technology
LMS
Smart Class
Smart
Authoring Tools
By Type of End Users
K-12 Schools
Universities
Corporates
Others (Business-to-consumer)
Time Period Captured in the Report:
Historical Period– 2013-2018
Forecast Period– 2019-2023
Key Target Audience
Schools (K-12)
Ed Tech Companies
Universities
LMS providers
Vocational Education Institutes
Test Prep Tutoring Companies
Education Ministry
Companies Covered
Enocta
Einstein
Blackboard
Infinity
Teknoloji
Moodle
Idea
E-learning Solutions
Canvas
GLOBED
Udemy
Respongo
Bilgi Kurdu
iSpring
Advancity
Key
Segments Covered in the Report
Executive
Summary
Research
Methodology
Turkey E-learning
Market Introduction
Turkey
E-learning Market Value Chain Analysis
ICT Programs
in Turkey
Turkey
E-learning Market Size by Revenue, 2013-2018
Turkey
E-learning Market Segmentation, 2013-2018
Trends and
Developments in Turkey E-Learning Market
Issues and
Challenges in Turkey E-Learning Market
Regulatory
Framework in Turkey E-Learning Market
Vendor
Selection Process in Turkey E-Learning Market
Decision
Making Process in Turkey E-Learning Market
SWOT Analysis
for Turkey E-Learning Market
Competitive Landscape
of Turkey E-learning Market
Turkey
E-learning Market Future Outlook and Projections, 2019-2023
Reasons to
Invest in Turkey E-learning Market
Customer
Profiling of Turkey E-learning Market
Analyst
Recommendations for Turkey E-Learning Market
For more information on the research
report, refer to below link:
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