November 2019, India: KhelPlay
Rummy - the online gaming platform
which has revolutionized the game and trends of playing online rummy, has launched a new
campaign #ShowYourSkills with ace
actress and KhelPlay Rummy’s Brand Ambassador Kajal Aggarwal to highlight and
spread awareness about the comprehension and reasoning abilities that its
players develop.
The
multi – platform ad campaign spread across TV, YouTube, HotStar and social
media comprises of commercials in Marathi,
Tamil, Kannada and Telugu, and
is designed to reach out to the masses while focusing on transferable life skill such as taking quick calculated decision, sharp memory and promptness.Speaking about the campaign, the face of
KhelPlay Rummy, Kajal Aggarwal said, “I like KPR’s initiative to bring about the
confluence of rummy in the digital world by creatively highlighting the
benefits of the game on various platforms with #ShowYourSkill campaign. This
campaign emphasises on fun and excitement along with rummy as a game of skill.”
A few weeks back KPR announced Kajal as the face of the brand, to
which Kajal further commented, “I am glad to be a part of KhelPlay Rummy -
one of the leaders in the online rummy space in India. Being an avid player
myself, Rummy has provided me with one of the best forms of mental workouts. It
also helps me lower stress and relax my mind after an eventful day.”#ShowYourSkillcampaign
is an example of how KPR keeps their players engaged in a game which helps them
de-stress and develop their cognitive skills simultaneously.
Talking about
KhelPlay’s intent, Mr. Sourabh Agarwal - Head of Marketing, Khel Group said, “#ShowYourSkills campaign
is born out of one of the key challenges that the Indian Rummy industry faces -
the misconception that it is a game of chance. With this new brand
communication, we aim to bring awareness amongst our target audience about
Rummy. Moreover, withKajal driving the campaign it will help people relate more
with rummy and reiterate the fact that rummy is a skill-based game which offers
fun & thrill at the same time.”
With the
growing passion for rummy in India, the thought
behind KPR is driven by the idea of customization and focusing on the target
audience. Mr. Agarwalfurther elaborated, “Responsible
gaming and healthy involvement are two of the most important attributes of
an online rummy game and the more you play, the better
you get at it. At KPR, we ensure to present our players the offers that suit
their requirements and tournaments with secure payment gateways and a fantastic
gameplay experience.”
India’s online gaming industry is reported to generate a revenue of INR
11,900 cr. by 2023 and is currently spurring at 22% CGAR by a KPMG report. To
boost this further, KhelPlay Rummy has a database of 30 lakh users and
continuously strives to engage their players and retain them by having an array of 10, 13, 21 and 27 cards rummy like pool, points, and deals.
To enjoy the best of rummy,
exciting tournaments, attractive cash prizes, fair-play, choice of tourneys, and a lot
more join KhelPlayhttps://www.khelplayrummy.comand
start playing today.
To watch KhelPlay Rummy’s new
commercial, please visit:
About KhelPlay Rummy:
KhelPlay is the online real money Rummy game
available on desktop and mobile platforms. KhelPlay Rummy made a humble
beginning in the year 2012. The brand from its initial days believed in a
strong mission to provide a transparent, easy & most essentially
fun-oriented online rummy experience across the entire demography of this
nation.
In its past 7
years of operation, there have been several rummy variants that were developed
by the organization and
you can surely expect to find any possible Indian rummy games with them. The
selection of the game lists all variants of 10, 13, 21 and 27 cards rummy like
pool, points, and deal, sounds good right? Also, KPR is the only company that
has 27 card Rummy. KPR has around the year rummy promotions handing out maximum
wins & maximum fun.
KhelPlay Rummy with all its fun and excitement might just be
looking at many more such years of successful game development in the real
money gaming sector.
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