~Beauty experts from thetwo biggest brandsin
women’s fashion industryteam up to curate#GLOWCODE,
a special beauty box full of trending products ranging across makeup, skincare
and haircare picks at an affordable price~
National, 11th
December 2019:From the home of leading media conglomerate, Worldwide Media, Femina, India’s leading women’s brand and Grazia India, the most credible brandin
fashion and lifestyle are teaming up to curate a special beauty box called #GLOWCODE. Seasoned beauty experts from
both the brands have collaborated to distil/lend their expertise for curating a
special box ofproducts that are tried, tested and approved. This beauty box will feature 16 latest beauty
game-changers to the bona fide cult classics thattakes care of skin, hair and
make-up at a heavily discounted rate of INR 2500 for products worth INR 7000.
#GlowCode is designed
to help the modern Indian women with all beauty and self-care essentials at their
doorstep. This direct-to-consumer service will help them navigate through millions
of beauty products and will add some of the highly recommended products put
together by beauty veterans from Femina and Grazia India.
Mr. Deepak Lamba, CEO of Worldwide Media
said, “Femina and Grazia India are two of the most
reputed names that have carved out a niche in the fashion, make-up, and
lifestyle industry. We, in each of our endeavours, have always been
customer-centric and keep them at the core of our strategies. Giving back to
them in some form and adding value to the brand, we have decided to curate
something which will be feasible and affordable for today’s millennial women.”
Tanya Chaitanya, Editor and Chief Community Officer - Femina said, “For me and my beauty team at the Femina headquarters, crash-testing
beauty essentials regularly is a continuous process; a process in which we
discard some products and heart some. The natural next step in this journey had
to be an inclusive one—one in which we include our readers. #Glowcode is a
curated box of beauty goodies that we feel should be experienced beyond the
Femina HQ.”
Mehernaaz Dhondy,
Editor of GraziaIndia said,“As beauty experts, we’ve spent countless hours trying and testing
every product in the market to be able to put together a great mix of them in
this box for you. Our aim is simple – to make your
everyday beauty regime luxurious and fuss-free. It’s also about indulging in
some well-deserved self-care in today’s hectic life. The #GlowCode is designed
to help you discover new products, enjoy exclusive deals, and have a whole lot
of fun while you’re at it.”
About Worldwide Media:
Worldwide Media is a part of the Times Group, one
of India’s largest media and entertainment conglomerates, and publishes
Filmfare – India’s No 1 entertainment magazine. Femina – India’s largest
women’s magazine, HELLO!, GoodHomes, GRAZIA, Lonely Planet Magazine India and,
Home & Design Trends are other exciting titles from Worldwide Media.
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