December 21, 2019, Mumbai: When you talk about creating great music content on digital platforms today, Bhushan Kumar's T-Series wins hands down, a feat that has been the result of years of hard work and steadfast application to create good music for listeners/viewers. Bringing back the melody and the nostalgia of singles and music videos for today's young generation, T-Series has spearheaded unique content on the web as can be seen in the way the music major has developed the MixTape series over the past few years.
Episode 9 of T-Series MixTape Punjabi season 2 presented by Amazon Prime Music sees Harshdeep Kaur and Ranjit Bawa work their magic by rendering Laung Laachi and Sheesha in a unique and entertaining way. Peppy and soothing at the same time, the track is full of life, vigour and rhythm. Incidentally, Laung Laachi is the first ever Indian song to hit the one billion views mark on YouTube.
Sahas Malhotra, Director, Amazon Prime Music, said, “We have received an overwhelming response on all the new episodes of MixTape Punjabi Season 2 and are delighted to present the last performance of the year by none other than Harshdeep Kaur and Ranjit Bawa. Customers enjoy listening to Harshdeep Kaur’s popular tracks Zaalima and Dilbaro as well as Ranjit Bawa’s Impress and Yaari Chandigarh Waliyeon on our service.”
Commenting on the development, Bhushan Kumar shares, "Taking MixTape Punjabi Season 2 ahead, we have two of the most talented and powerful voices behind the mic this time. Harshdeep and Ranjeet have crooned to a fusion of two really popular tracks from our label -- Laung Laachi and Sheesha. We are extremely thrilled because Laung Laachi has also hit the one billion views mark on YouTube and it is the first song from India to have achieved something like this." T-Series is already the most viewed channel on YouTube internationally.
Harshdeep, who's known for lending her voice to songs such as Zaalima, Dilbaro among others reveals the reason behind picking the two numbers. "I chose these songs because I personally love the tune of these songs. Both the songs are extremely melodious and are composed in similar raags, so they blended very nicely together. I really had a great time shooting for MixTape Punjabi S2. There was a live audience while we were singing. That added a lot of energy to our performance. The vibe on the set was superb. The song Laung Lachi is already a chart buster and people love this song, including me. So I had to give it my own touch and I sang it in my own style. I'm sure the audience will love it. You can't stop yourself from dancing when you hear it. That's what happened with Ranjit Bawa and me. We did an impromptu Bhangra while performing the Mixtape and enjoyed every bit of it."
While Harshdeep has already been part of the T-Series MixTape in the past, this is a first for Ranjit. He says, "Laung Laachi is an iconic Punjabi song and Sheesha compliments it so well! These two tracks have come together in a beautiful harmony, creating a mind-blowing Bhangra dance track. This is my
first mixtape with T-Series. Harshdeep has done a few mixtapes earlier. I'm so happy I got to sing and perform to this song with her."
T-Series Mixtape Punjabi Season 2 has been directed by ace directors Radhika Rao and Vina Sapru. Director Vinay Sapru adds, "This episode of Harshdeep Kaur and Ranjit Bawa belongs to the music of Punjab, in the truest sense. Through their performance, they both denote the ethnic and cultural feel of Punjab.
Harshdeep's voice texture and sound belongs to the hinterland of Punjab. All songs in MixTape have different arrangements. Here, we had tashas, dhols and other Punjabi instruments. This episode is truly for all the Punjabis and everyone out there, absolutely in the wakhra style that the season promises."
Presented by Amazon Prime Music and produced by Bhushan Kumar, Harshdeep Kaur and Ranjit Bawa's episode of MixTape Punjabi season 2 is available first on Amazon Prime Music for Prime members to enjoy giving listeners an ad-free, voice enabled listening experience.
About T-Series
T-Series, India's No.1 music and film company, is a multi-product and multi-functional diversified group, having a tremendous track record in the field of music and film production, consistently growing from strength to strength. Over its more than 30-year history, it has transformed into a 21st century multi-crore media and entertainment conglomerate.
As a leading music label, it has always been at the cutting edge of popular Hindi and regional commercial music. T-Series' YouTube music channel is theNo.1 YouTube channel in the world and is the most subscribed Indian-language YouTube channel globally. The music company has ventured into acquiring soundtracks and new media IPs across platforms such as mobile, on-line, digital, IPTV, FM and satellite radio.
As a leading film studio, T-Series has produced successful and award-winning films such as Tumhari Sulu, Hindi Medium, Sonu Ke Titu Ki Sweety, Raid, Satyameva Jayate, Bharat, Kabir Singh, Pati Patni Aur Woh among others. T-Series now produces 10 to 15 films annually.
About Amazon Prime Music
Amazon Prime Music reimagines music listening by enabling customers to unlock millions of songs and hundreds of curated playlists and stations with their voice. Amazon Prime Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, Desktop, Fire TV Stick, Echo, and more. With Amazon Prime Music, Prime members have access to ad-free listening as a Prime benefit at no additional cost to the annual membership of INR 999/- and monthly membership of INR 129/-. Amazon Prime Music includes tens of millions of songs across major International and Indian music labels in over 20 languages including Hindi, English, Tamil, Telugu, Punjabi and multiple other Indian languages. Engaging with music has never been more natural, simple, and fun. For more information, visit www.amazon.in/amazonprimemusic or download the Amazon Prime Music app.
No comments:
Post a Comment