Client - Leayan Global Private Ltd.
Agency – ADK Fortune
Creative head – Uday Rao
Production house – Absolute Productions
Date of release – 09 /12 /19
Concept Note:
Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global Private Limited, is set to launch its new ad campaign with Vicky Kaushal – Khel Gaye Chief. Targeting the youth, the campaign highlights the ease and comfort that Red Chief leather shoes essentially provide. The commercial features Vicky tackling a couple of goons and tricking them into reaching the police station and getting them arrested. The ad film showcases how the tough and flexible leather shoes from Red Chief help Vicky nab the goons, while running, climbing and jumping. It seeks to portray Red Chief leather shoes as durable and quality genuine leather footwear that are suitable for today’s fast lifestyle. Youth icon Vicky Kaushal adds to the charisma of the brand. The campaign starts from 9th December and will run till 31st March 2019 as first phase .
Red Chief has been evolving with the current trends and consistently strives to create a niche for themselves as a stylish and sturdy leather footwear brand. Red Chief currently has over 170 retail stores and more than 3000 multi brand outlets (MBOs) across India. The brand is also available on all major online shopping platforms.
To watch the ads, click here:
TVC Link – https://we.tl/t-GZZKSNVcWO
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