Maturity and horizon of investments pivotal for financial planning: Kunal Khandelwal, ZoomStocks

Having a financial plan, or a goal can help people stay more focused & be more mature in the selection of an asset or a product to invest in. Maturity and horizon of investments, requirements of constant cash flow are some key factors that need careful thought process. Hence, financial planning is of great importance, says Kunal Khandelwal, Founder, ZoomStocks, in conversation with Rashi Aditi Ghosh of Elets News Network (ENN).

1.) Tell us about ZoomStocks and its services

ZoomStocks was created with the central theme of bringing a user-friendly platform for stock market participants in India, connecting & empowering them. Respectful of user’s time & choice, we have ensured a seamless, easily navigable experience as they go about interacting with various features of ZoomStocks.

We have tied up with vendors authorized with NSE, BSE, and MCX to provide the most accurate, updated information to our users. Corporate updates, Market news, Technical charts & other vital details that are staple diet of a market professional, enthusiast, or investor, are all here. These details have been presented in a visually aesthetic, easily comprehendible manner.

Above all, we have given the users the power to connect with one another, through our social features, which range from exchanging ideas, reaction tools, personal messaging, and sharing content on popular social media. Importantly, we are bringing essential interactive features, in an inclusive manner, reflective of the mass opinion, regarding choices of investments.

One can also keep track of their investments by using our intuitive portfolio maker & discover other top trending portfolios on ZoomStocks.

2.) Why is it important to plan the financial future?

Needs arise in most unbeknownst fashion. Thus, a person who is aware & methodically invests in good avenues stands a much higher chance of having ready access to flush funds when an important need arises. Having a financial plan, or a goal can help people stay more focused& be more mature in the selection of an asset or a product to invest in. Maturity & horizon of investments, requirements of constant cash flow are some key factors that need careful thought process. Hence, financial planning is of great importance.

3.) How has digitisation revolutionized investments in India?

Digitisation has dominantly changed the manner, in which India’s diaspora went about investing. Ready access to brokerage & trading platform, at a simple click of a button, transfer of funds likewise, has made life manifolds easier for an investor. With news & market data simply a click away, investing has become lightning fast & frequent. Market participation has risen. All of this has helped the investor to be in a much better-informed position, to take timely investing decisions.

4.) What technologies have you deployed to streamline your services for consumers?

On the technology front, we have adopted the latest development practices & coding techniques, adopted by some of the world’s leading apps/websites, such as Facebook, Twitter. For stationing of our product & delivery of the services, we have availed of Amazon’s AWS platform.

Users can access ZoomStocks on the web, mobile browser, or via mobile app.

5.) What role do social media play in your service delivery?

We have extensively covered global economies & stocks markets on Twitter & Facebook since 2016. Tremendous efforts were undertaken, central aim being, to bring crisp, timely global updates, which resonates, enlightens & assists our user base in their investment journeys. We have succeeded to situate ourselves as an unbiased, authoritative voice, as is reflected in the stature of some of our users. As our core strategy, we will further amplify our incisive content on these platforms going forward, and enhance our brand presence.

6.) What are your plans for 2020?

In 2020, we want to focus on understanding the needs & experience of our users & simultaneously improve our services to attain maximum user satisfaction. We would also be bringing a new mobile app after gaining insight into user journeys & feature interactions, to make the app more user-friendly. Customer-centric as we are, we would also look to strengthen our ties with various market figures to combine efforts towards users best interest.