Rang Dé has gone a step-further as a woman–centric brand by empowering women from the tribal areas. The striking packaging surfaces of Rang Dé product range beautifully showcases Indian tribal art forms like Madhubani, Tikuli, Bhil and Warli adapted from the paintings created by Tribal artists from across India. Netsurf also strives to serve this purpose by actively helping to end the “period poverty” in India. For every ‘Rang Dé’ product sold, Netsurf Network donates a pack of sanitary napkins to tribal girls and women in need.
Commenting on the launch, Mr. Sujit Jain, Founder, Chairman and Managing Director, Netsurf Communications Pvt. Ltd. said, “We have seen a significant shift in consumer behaviour, as the women today are increasingly environment-conscious and well-informed about the side-effects of chemical-based make-up products on the skin. Given this insight and the subsequent demand we decided to introduce Rang Dé, a herbal & skin-friendly range of cosmetics designed to suit Indian skin-tones so our consumers don’t need to tax their skin with synthetic, lead-filled make-up products anymore.”
He further added, “At Netsurf, we are proud of our Indian heritage and believe in giving back to our communities; our brand Rang Dé is based on this philosophy. We work with tribal women to bring alive the traditional Indian art forms in our packaging and are striving to end period-poverty for them.”
The exclusive colour cosmetics range includes four products - Lip Colour Palette with 10 shades, Concealer Palette (for dark to medium skin tones) with 6 shades, Concealer Palette (Medium to light skin tones) with 6 shades, and Kajal Pencil with 1 shade.
Available in a wide array of shades, Rang Dé Concealers are enriched with tea tree oil. They are moisturising, vegan, and anti–clogging, non-comedogenic and a palette of five shades with one colour corrector is priced at Rs. 1,799. There are two variants of Concealer Palettes to cover multiple skin tones. They come with beautiful Madhubani & Bhil Art and mini beauty blenders and mirrors in-built in the palettes.
Rang Dé Kajal comes in a single shade and is enriched with almond oil, baobab oil, desi ghee. Priced at Rs. 499, it is easy to glide and parabens-free.
Rang Dé is a perfect find for the Indian consumer as it is multi-functional and comes to the rescue with its affordable, one-for-all palettes. It strives to bring out the best in every individual, offering countless benefits to one’s skin.
Netsurf has also produced various product tutorials and digital content for its consumers and direct sellers that will help them know the brand and the product usage in depth. Rang De products are also reviewed & loved by many bloggers on social media.
The Rang De products are available for the customers at: https://netsurfnetwork.com/
Being one of the leading direct selling companies in India, with a turnover of INR 250 Cr (FY 2018-19), Netsurf Network has always been keen on offering gentle, herbal and organic products to the consumers. Currently, Netsurf Network has around 60 products in its portfolio with the ranges of health care, personal care, home care and agriculture. The company’s more than 2.5 million direct sellers and consumers are spread across India with almost 50% of the turnover coming from New Urban India. Quality & demand driven products, transparent & equal income earning opportunity for all and simplified business processes integrated with advanced technology are the USPs of Netsurf Network’s success till date.