NEXA Music
in partnership with music maestro and global icon A R Rahman celebrates aspiring
musicians and encourages them to create original English compositions
NEXA Music
celebrates the relentless spirit of music aficionados across genres who
want to create original international English music. Till date, it has
successfully launched three original tracks – ‘Queen of My Castle’ by Anushka Manchanda, ‘This Heart of Mine’ by Nikhil D’Souza and ‘Antigravity’ by Uday Bengal.
Announcing
the release
of the music video, Mr. Shashank
Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Launched in 2015, NEXA is a lifestyle brand that strives to deliver
a unique experience and support the creators of today in the world of cinema,
fashion, music and travel. In a short
span of 4 years, we have expanded across the country. Through NEXA Music, we
want to deliver original English music to our audience and create a unique
platform for the upcoming talent under the mentorship of acclaimed celebrity
artists. After receiving an overwhelming response for our previous original
tracks, we are excited to release our fourth music video with the very talented
duo Clinton Cerejo and Bianca Gomes.We are confident this song will also be
appreciated by music lovers.”
With its
fourth music video release of ‘Watcha Doin to Me’, the song will present
alluring melodies for the constantly connected, urban metropolitan and evolved
NEXA consumers. The viewers will also watch the famous Indian dance group from
Vasai ‘Kings United India’ perform
in the video. The four songs truly echo with NEXA’s philosophy to create and
inspire new-age customers.
Talking about
his song, Clinton Cerejo, said, “Our new song ‘Whatcha Doin to Me’ is about
an interesting rendition of modern love wrapped up in a hard hitting groove. NEXA
Music and I share a mutual love for music with a goal to bring new and original
content to the audience. It has been a great experience to be a part of the
jury and mentoring the budding talent that our country has to offer. Through a
young and contemporary platform like NEXA Music, we can expect more independent
artists shaping the English music scenario in India.”
About NEXA
Music:
It is a first
of its kind platform for music aficionados across genres to create original
international English music. The unique initiative by NEXA is curated to
provide aspiring Indian musicians a platform to compose original lyrics. The
participants will be mentored by famous music composers and global music icon A
R Rahman, supported by Clinton Cerejo. This unique platform will harness their
potential to create original music. www.nexamusic.com
About NEXA:
NEXA is
Maruti Suzuki’s pioneering initiative to create a new format of premium
automotive retail. It marks the first-of-its-kind initiative by an automobile
company to go beyond selling cars. Designed for an emerging segment of
customers who value innovation, personal touch and pampering in their car
buying experience. Customers can choose across five different cars sold at NEXA
- S-Cross, Baleno, IGNIS, Ciaz and XL6.
Issued by:
Corporate Communications, Maruti Suzuki India Limited,
1, Nelson Mandela Road, Vasant Kunj, New Delhi
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