OPI
Partners with Pop Culture Icon; Hello Kitty, to launch Stunning new Glitter
Nail Colors!
December 2019 –OPI, the #1 Salon brand worldwide in nail color &
care, has globally teamed up with Hello Kitty , to launch the OPI x Hello Kitty
collection which will now be available in India. The launch event was held in Mumbai and saw the who’s who from the beauty
industry enjoying fun-filled activities and manicure sessions with the new
collection. With 13 shades in the Nail Lacquer and 12 shades in the GelColor
portfolio, the collection is sure to become an instant favorite with the
consumers this festive season!
Celebrity guestNupurSanon was also
seen at the ‘Born to Sparkle Bash’ flaunting the shade Born to Sparkle on her
nails from the new OPI X HelloKitty Collection.Speaking at the event, Nupur
said, “Firstly, I must say that OPI is the best nail polish brand I’ve come
across! The colors are long-lasting, chip-free & of impeccable quality,
making sure my nails are well taken care off. The colors are so on-trend always
- I feel like I make a statement with my nails whenever I wear OPI!
This limited edition collection unveils
OPI’s new range of stunning glitter shades in Nail lacquer (delivers chip-free
color up to 7 days) and GelColor (A ‘Salon only’ service delivering chip-free
color up to 3 weeks).
Founded in 1981, OPI has revolutionized the
nail industry with superior quality nail color & care products! OPIis
known worldwide for setting nail trends with their statement making shades!
This festive season,get ready to be mesmerized withlong-lasting glitter huesthat
spell magic on nails, with the most iconic girl; Hello Kitty endorsing them too!
With
this collection, Hello Kitty celebrates her 45th anniversary! Born
from the Japanese “omotenashi”tradition of gift giving, the pop culture icon
will celebrate by offering fans the ultimate in festive season gifting with OPI
Nail colors. The limited edition assortment includes 13 signature shades in
Nail lacquer &12 Shades in GelColor formula. The much-loved Hello Kitty characterinspires
a range of colors relevant to the Indian audience; from frosty silvers to warm
pinksparkles (Shade Names: Let’s Be Friends!,Glitter to My Heart, A Hush of
Blush, Let’s Celebrate!) to step-up up the glam this festive season. Classic
reds, rich golds and shimmering pewter (Shade Names: All About the Bows, A Kiss
on the Chíc, Many Celebrations to Go!, Isn’t She Iconic!) pay homage to the
signature Hello Kitty bow while being perfect for the wedding season!Sparkling
blues and purples in the collection vary from icy hues to deep velvet tones
(Shade Names: Pile on the Sprinkles, Hello Pretty, Let Love Sparkle, My
Favorite Gal Pal) for the unconventional enthusiasts. And finally, and most
importantly; playful and festive glitters that are sure to be the life of the
party this December (Shade names: Glitter All the Way, Born to Sparkle, Dream
in Glitter)!
“Our partnership with OPI was one
of our most popular collaborations to date”, said Jill Koch, Sr. Vice President of Licensing and Business Development at
Sanrio, Inc.“Our avid fans from around the world will love this new
collection and it arrives just in time as we celebrate Hello Kitty’s 45th
Anniversary this year.”
“With the OPI X Hello
Kitty Collection, we bring together two global icons that embrace having fun,
being chic, loving color!” says OPI Co-Founder and Brand Ambassador Suzi
Weiss-Fischmann.
The OPI X Hello Kitty
collection has an array of shades that are must-haves for the season; whether
you’re heading for a vacation, a party or just looking for a perfect gifting
option to spread the cheer this festive season!
The OPI X Hello Kitty nail
colors will be available at leading OPI Salons, Sephora, Nykaa and Amazon. The
nail lacquers are priced at INR 850/- and GelColors are available as a
professional service at OPI salons.
Follow OPI on
Instagram (@OPI_India) and on Facebook (@OPIProductsIndia) to know more!
About Coty Inc.
Coty is one of the
world’s largest beauty companies with approximately $9 billion in revenue, with
a purpose to celebrate and liberate the diversity of consumers’ beauty. Its
strong entrepreneurial heritage has created an iconic portfolio of leading beauty
brands. Coty is the global leader in
fragrance, a strong number two in professional salon hair color& styling,
and number three in color cosmetics.
Coty operates three divisions – Coty Consumer Beauty, which is focused
on color cosmetics, retail hair coloring and styling products, body care and
mass fragrances sold primarily in the mass retail channels with brands such as
COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige
fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo
Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on
servicing salon owners and professionals in both hair and nail, with brands
such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues
globally and its products are sold in over 130 countries. Coty and its brands
are committed to a range of social causes as well as seeking to minimize its
impact on the environment.
For additional
information about Coty Inc., please visit www.coty.com
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