Tata Skyaims to elevate family happiness in meaningful ways

Mumbai, 2December 2019: Tata Sky, India’s leading content distribution platform has launched a new integrated campaign ‘Full Family Jingalala’to tell families about the possibilities which can openfor them through Tata Sky.

The ‘Full Family Jingalala’campaign is focused on showcasing some customer centric features of Tata Sky- a second screen via the mobile appto consume content, the fantastic HD picture quality of the set-top box and aninnovativepack selector on the website which can help any family choose genres/ channels/languages and customise their TV pack based on their specific needs.

Speaking on the occasion, Mr. Anurag Kumar, Chief Communications Officer, Tata Sky said, “As an industry leader, Tata Sky wants to inspire new possibilities for everyone. With this campaign, we have put the man of the family in the centre and recognise that he wants to give better things to his family as they move up in life. With a simple change like getting a Tata Sky connection at home, he can create a much bigger impact on his family’s happiness which goes way beyond the act of just consuming content.”

He further added, “If Tata Sky can enable fathers to help their children pursue their talents orenable husbands to recognise their wives’ toil in the kitchen and change that perspective orallow families to take care of the comfort of their domestic helpers too, then Tata Skywould have helped families in India become happier in meaningful ways.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India - Westsaid, “Our creative idea for this campaign is to highlight the transformation at home. To show how the decision to bring home Tata Sky not just helps transform the entertainment experience, but also enables a family to create moments of happiness beyond entertainment.”

The new campaign has been launched throughan interesting set of three ad films that will focus on Tata Sky’s unique and quality services adding values to their lives. The films have gone live on television and digital platforms all over India. The campaign is live across the print and outdoor mediums.

The first film ‘Dance’ opens with two girls learning to dance by watching a dance show on TV but stops dancing as their father arrives as he is an avid news watcher. On his arrival,he takes out his phone and watches news on his Tata Sky mobile app, which leaves the girls delighted and joyful. The film highlights the availability of Live TV on mobile app at no additional cost with a Tata Sky connection.

The second movie ‘Picture Quality’starts with a family, comprising of two daughters who are very excited to experience visually appealing theatre like experience at home with improved picture quality through Tata Sky connection. As the movie progresses, the father encourages his wife to join them to ensure that she experiences and decides to order food from outside. It reinforces the idea of how Tata Sky connection brings the family for better viewing experience by offering HD quality connection to its subscribers.

The third film ‘Family Pack’ showcases a husband selecting genres of show to subscribe for Tata sky. On being asked about the same, he lets his wife and elderly household choose genres of their respective choices which conveys the message that family packs can be subscribed within budget with a new Tata Sky connection.

TVCs

·         Enjoy Tata Sky Channels on Tata Sky Mobile App | Download Tata Sky Mobile App Now

·         Manage, Modify & Subscribe Your Channels & Packs using Tata Sky Mobile App

·         Buy Tata Sky HD Connection with Great Picture Quality, Sharper Images & Stunning Sound

Production House: Corcoise Films

Prasoon Pandey - Director

Cyrus Pagdiwala - Producer

Agency: Ogilvy 

Madhukar Sabnavis – Vice Chairman & Director - Client Relations

Prem Narayan - Chief Strategy Officer, Ogilvy India

Sukesh Nayak - Chief Creative Officer, Ogilvy India (West)

VR Rajesh - Office Leader, Ogilvy India (West) 

Nishant Pratap - Group Creative Director - Copy 

Ravi Pratheeb - Group Creative Director - Art

Soumen Nath - Associate Creative Director – Art

Noothan PR – Creative Controller – Art

Srinivas Madala – Senior Vice President, Planning

Karthik Narayan – Planning Director

Jaikishan Menon - Vice President 

Aashna Anchan – Management Supervisor

Chainali Vyas - Account Supervisor

Ranu Sitani – Account Supervisor

Nidhi Keswani - Account Executive

About Tata Sky

Tata Sky Limited, is a joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.). Incorporated in 2001 and launched services in 2006, Tata Sky is India's leading content distribution platform providing Pay TV and OTT services. With the objective of connecting to the best content in the world on any budget, any screen, anytime and anywhere. Tata Sky was the first to launch multiple products and services that redefined the subscribers viewing experience in the country.

Tata Sky was the first to bring customized package and ala-carte channels options and Interactive services on the platform, Hindi programming guide, VOD and DIY video library and many more. 

Tata Sky brought about a complete paradigm shift in the market with the launch of Tata Sky+, offering the breakthrough ‘Personal Video Recorder’ (PVR) technology for the first time in the Indian subcontinent, with unique features such as Pause, Record & Rewind Live TV. It was also the first to launch a 4k enabled and Transfer enabled STB in India. Tata Sky was the first to launch platform and interactive services customized for the Indian market. The 25 interactive services today include Tata Sky Fun Learn, Tata Sky Smart Games, Tata Sky Vedic Math, Tata Sky English, Tata Sky Cooking, Tata Sky Smart Manager, Tata Sky Classroom, Tata Sky Javed Akhtar, Tata Sky Music+, Tata Sky Devotion, Tata Sky Darshan, Tata Sky Comedy, Tata Sky Music, Tata Sky Fitness and Tata Sky Dance Studio. Tata Sky is the only Pay TV player in the world, to have a successful business model on its offering of pioneering interactive services today.

Tata Sky provides the most comprehensive channels and platform services line-up ranging from movies, news, entertainment and sports channels. The Tata Sky Mobile App enables subscribers to experience Live TV as they would have watched it on their TV sets, along with services such as On-Demand with over 5000 titles, Remote Record to set recording on the STB even when not at home or near the STB and Transfer to download and view content recorded from the STB.

The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24x7 call centers in 14 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service. Tata Sky currently has 652 channels and services (498 SD, 91 HD channels, 25 interactive services, 16 SD and 9 HD movie showcase).

Tata Sky has been a pioneer in the HD Set top box segment having significant market share in the category. It has been continuously adding new channels and platform services across various genres and languages to beef up its content offering to cater to all segments of the audience. Tata Sky currently has its footprints spread across 4 lakh towns with over 19 million connections in India.

For more information on Tata Sky, visit www.tatasky.com&watch.tatasky.com