‐ Sportier and Progressive design exhibiting Next-generation Design Direction - ‘Sensuous Sportiness’
‐ A modern Unique Design that generates Immediate Recognition
Mumbai, December 16, 2019: Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and largest exporter since inception, today unveiled the first look of upcoming sedan Hyundai AURA. The Hyundai AURA design projects a sportier, futuristic and a progressive image based on its Next-generation Design Direction of ‘Sensuous Sportiness’.
Defined by the harmony between four the fundamental elements of proportion, architecture, styling and technology, the design aim of Hyundai AURA is to bring Instinctive Beauty, Create Emotional Value and Desirability, resulting in a Shimmering Sculpture of ‘Sensuous Sportiness’.
The new era of Hyundai design language ‘Sensuous Sportiness’ is defined as a Modern Unique Design that generates Immediate Recognition with a whole New Elegance.
About HMIL :
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 12 car models across segments SANTRO, GRAND i10 NIOS, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, VENUE, CRETA, TUCSON, KONA Electric, India’s First Fully Electric SUV and the newly launched Grand i10 NIOS. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 91 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 502 dealers and more than 1,324 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.
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