Yamaha enters into 125 cc scooter segment

~ Launches the new Fascino 125 FI ~

~ 30% increase in power output and 16% improvement of fuel economy beside new technologies compared to Yamaha’s earlier scooters in India ~

 

Mumbai / Chennai, December 19, 2019: Continuing with the excitement of The Call of the Blue that carved the “The Yamaha Uniqueness” through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced its entry into the 125-cc scooter segment in India with the launch of Fascino 125 FI. The company will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. The new scooter comes with several exciting new features, new engine technologies and is available in exciting new colours. The Ex-showroom Delhi starts from Rs. 66430.

The new Fascino 125 FI is powered by a BS VI compliant, air cooled, fuel injected (FI), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500 RPM and a torque of 9.7 N.m @ 5,000 RPM. The power output is +30% and fuel economy are +16% higher* compared to the earlier scooter and the body weight is 99 kgs, which is minimum 4 kgs. lighter than Yamaha’s earlier scooters. The new Fascino 125 FI will flaunt “Stop & start system” that prevents engine idling and subsequently starts with a single throttle twist which uses the sensors to assess the riding environment, front disc brake with “Unified brake system (UBS)”, the “Smart motor generator (SMG)” fitted to all new 125 cc scooters that uses electronic controls to bring a quieter engine start without the need for a separate conventional electric starter, and the “Side stand engine cut-off switch”. The target customers for the new Fascino 125 FI are lying between 18-24 years of age who are high on fashion, and who finds the true reflection of their riding personality by the mobility they ride and the performance it offers.

New Fascino 125 FI

Along with the new features and technologies, the visual impression of the new Fascino 125 FI rests in its “Classic European styling” as it gets an all-new exterior design, higher quality bodywork, newly designed headlight, new gauges and other features that produce a feeling of elegance and status. The new Fascino 125 FI is designed to be a fashionable scooter with styling that embodies strength, refinement and beauty along with classical touches. The new Fascino 125 FI is available in both Disc, Drum brakes & in wide range of colour variants including Vivid Red, Metallic Black, Yellow Cocktail, Matte Blue, Dark Matte Blue, Suave Copper and Cyan Blue.

During the launch today in Chennai, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies had said, “Fascino is the iconic brand that Yamaha introduced in the Indian scooter market since 2015. Under the new strategic campaign “The Call of the Blue”, its popularity and magnetism finally exceeded customer expectations. The new Fascino 125 FI is introduced in order to elevate the trendsetting of fashion and lifestyle to the next level. The company is delighted to enter the 125-cc scooter segment so that it can cater to the growing needs of lifestyle of the young customers in India. The new Fascino 125 FI will certainly help the brand to connect to the audience of fashion-conscious young customers.”

Products launched on December 19, 2019	Colours available	Ex showroom Delhi price (Rs.)	Available from
Yamaha Fascino 125 FI (Drum)	Metallic black, Matte blue, Cyan blue	66430	January 2020
	Deluxe: Dark matte blue, Suave copper	67430
Yamaha Fascino 125 FI (Disc)	Vivid red, Metallic black, Yellow cocktail, Matte blue, Cyan blue	68930
	Deluxe: Dark matte blue, Suave copper	69930

Post scriptum:

*Fuel economy in Yamaha 125 cc FI scooters are 16% higher only when Stop & Start system is turned on

About Yamaha Motor India group of companies

Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.

YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes: Sports model YZF-R3 (321 cc) with ABS, YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology enabled models such as FZ 25 (249 cc) with ABS, Fazer 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS, Saluto (125 cc) with UBS, Saluto RX (110 cc) with UBS and UBS enabled scooters like Cygnus Ray ZR (113 cc), Fascino (113 cc), Cygnus Alpha (113 cc), Cygnus Ray Z (113 cc); latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).