Anil Kapoor Mary Kom and Dutee Chand has put posts on social media performing a plank https://www.instagram.com/p/
Request you to please take a look at the release and kindly carry the same in your esteemed portal / publication.
Pune: Bajaj Allianz Life, one of India’s leading life insurer, continues to make #HealthGoals a part of everyone’s daily lives, by bringing back their immensely popular Plank Initiative. This year the company is creating the viral sensation with #PlankForIndia.
Bajaj Allianz Life is raising the bar with the second edition of their Plank Initiative for two reasons- First, for every plank the company will contribute monetarily towards the training and development of India’s emerging sports stars. Second, through the cause of supporting India’s future athletes, the Company is encouraging more and more people to keep themselves fit for achieving their Health and Life Goals.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”
Kick-starting #PlankForIndia
Anil Kapoor, the ever-inspiring Bollywood veteran who has set the fitness bar high through his rigorous fitness regimes at 62, and gaining popularity over his viral workout videos, kick-started the #PlankForIndia initiative on social media <https://www.instagram.com/p/
To give #PlankForIndia movement greater visibility and to take the message to a much larger audience, Bajaj Allianz Life released a video <https://youtu.be/M0OtjPYGdsM> across its social media channels as well.
You can take the #PlankForIndia initiative to contribute towards making #LifeGoals of emerging sports stars a reality. All you need to do is
- Get into a plank posture
- Take a photo or a video of doing the plank
- Post the photo / video on Facebook / Instagram / Twitter / LinkedIn
- Use #PlankForIndia
About Bajaj Allianz Life’s First Plank Initiative #36SecPlankChallenge
#36SecPlankChallenge was the first edition of Bajaj Allianz Life’s Plank Initiative that was designed to encourage people to take on healthy living. The initiative started on social media in September 2018, and culminated with Bajaj Allianz Life Plankathon on 25 November, 2018. The Plankathon got Bajaj Allianz Life into the Guinness World Record, where 2353 participants held the abdominal plank together for one minute. This was the first time a life insurance brand from India gained global recognition for a feat of this kind.
About Bajaj Allianz Life Insurance Company Limited
Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of world’s leading asset manager and insurer.
Commencing its operations in 2001, Bajaj Allianz Life has in less than two decades expanded its presence across the country. It serves millions of customers through its 582 branches, 80,000+ agents (as on 31 November 2019), comprehensive set of trusted partners and via its online sales channel. The Company’s brand promise of Life Goals.Done. drives it to launch innovative insurance solutions, including the revolutionary RoMC (Return of Mortality Charges), a feature in some of its new-age ULIPs, and thereby becoming the first company to do so. Bajaj Allianz Life has constantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms, and has secured a place in the Guinness Book of World Records with the Bajaj Allianz Life Plankathon 2018.
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