Tuesday,
22 May 2020
A
new children’s e-book which aims to virtually connect loved ones with a shared
adventure through Melbourne’s famous laneways and surrounding iconic regions
has been launched.
The
e-book, Where In The World Is Melbourne? has been developed by
Visit Victoria as a digital story to bring together grandparents and
grandchildren around the world through the beloved bedtime tradition.
In
a tale of two families, the unique book can be read front-to-back or
back-to-front. Each way provides a different international and local
perspective on the family adventures that virtually await.
The
parallel stories feature a local family that explore their own backyard filled
with cultural, creative and natural experiences, and an overseas family that
are left to daydream about a family adventure.
The
book, which highlights Victoria’s celebrated tourism attractions, is dedicated
to the hard-working tourism industry that helps to make special visitor
experiences for millions of people every year from around the world.
The
story showcases the colourful urban canvases of Melbourne’s laneways and iconic
sporting mecca, the Melbourne Cricket Ground, along with the state’s Aboriginal
history and the Great Ocean Road’s famous 12 Apostles.
“Storytime
is a great family tradition and we hope this book gives children from all
around the world the opportunity to connect with loved ones virtually,” Visit
Victoria CEO Brendan McClements said.
“While
now is not the time travel, children have wonderful imaginations and this book
allows people to dream of visiting Melbourne and Victoria one day.”
“The book is
dedicated to our Victorian tourism operators who have shown outstanding
resilience and innovation following both the bushfires and coronavirus
pandemic.”
The
free e-book and children's activities are available at https://www.visitmelbourne.com/whereintheworldismelbourne.
Live
stream bedtime story from Sunday at 6.00pm:
To
celebrate International Children's Day (June 1) in many countries around the
world, join us for story time with a live stream of an animated adaptation of Where
In The World Is Melbourne? from Sunday evening at 6.00pm via Visit
Melbourne's Facebook page.
Part
1
Date:
Sunday 31 May 2020
Time:
6.00pm (AEST)
Where:
facebook.com/visitmelbourne
Part
2
Date:
Sunday 7 June 2020
Time:
6.00pm (AEST)
Where:
facebook.com/visitmelbourne
For media enquiries please contact:
Chris Gottaas
Communications and
Media Manager
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