Monday, 1 June 2020

Embracing the ‘New Normal’, Apeejay Surrendra Park Hotels (ASPH) launches S.H.I.E.L.D – a one of its kind drive for cleanliness and hygiene

Image result for the park logo
National, 1st June 2020: Apeejay Surrendra Park Hotels (ASPH) has launched its hygiene, cleanliness and sanitization drive called S.H.I.E.L.D., across its 4 brands – THE Park Hotels, THE Park Collection, Zone by The Park and Flurys.
S.H.I.E.L.D. is an all-encompassing program that brings the best of luxury, design, hygiene, safety and service excellence, all under one roof. It is an abbreviated form for:
S – Sanitization
H – Hygiene
I – ISO Standard Equipment
E – Excellence
L – Luxury Redefined
D – Distancing
Apeejay Surrendra Park Hotels (ASPH) is where unusual perspectives are created, and this makes every interaction an Anything But OrdinaryTM experience. ASPH has partnered with Diversey, the global leader in hygiene and cleaning technologies, to create an environment focused on health, hygiene, safety and wellbeing.
“Apeejay Surrendra Park Hotels is ready to welcome you once again to an entirely ‘new normal’ with the same cordiality and more cautiousness,” said Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels. “Safety and wellbeing of our guests and associates is of utmost importance to us. We have identified more than 100 physical touch points in the entire stay experience and have adopted a more stringent approach towards our hygiene standards and safety with the launch of S.H.I.E.L.D. From the moment you arrive, to the moment you leave and beyond, we want you to experience the remarkable. We thank our guests and associates for standing with us in these tyrant times and believing in our commitment of hygiene, health and safety.”
All the 22 hotels of ASPH have elevated the existing standards of safety and hygiene through S.H.I.E.L.D. and have adopted latest technologies for a better experience. Every team member is undergoing mandatory hygiene, safety, sanitization and social distancing training through online and offline modes by training managers and domain experts. 
The ‘new normal’ at ASPH includes:
- Temperature check with Infrared thermometer for all guests and team members entering the premises
- Installed charmoir, a portable hand wash and sanitizer station at all entry and exit points with foot push mechanism
- Comprehensive cleaning and disinfection of all areas including high touch points
- Adherence to all the guidelines issued by government authorities and WHO across all the hotels
Pre-arrival experience:
- The reservation team to enquire and maintain record of the travel history of the guests. Guests shall be emailed a note on ‘contactless stay experience’ and will be communicated about all the hygiene and cleansing protocols at the hotel
Arrival experience:
- All cars are properly disinfected and cleaned for each guest. Chauffeur to wear mask and gloves at all times and maintain social distancing
- Luggage will be disinfected and sanitized prior to the screening at the hotel.  Non-invasive thermal temperature check of the guest will be done before entering the hotel premises. All guests entering the hotel are offered masks, gloves and sanitizers at the porch area
- Touch less digitized forms of check-in have been arranged. Check-in cards are UV treated every time before handing over to the guest. Emergency contact numbers are shared with the guest via WhatsApp and email before checking in
In Stay experience:
- All the guest rooms are thoroughly cleaned and sanitized using electro static gun sprayers and VIREX fumigation and are left vacant for 72 hours before the next check in. Identified high touch points like door knobs, remote, tables are disinfected with VIREX / OXIVIR
- The team members wear appropriate safety kits at all times while interacting with the guest. QR based menus are made available in all rooms for in-room and restaurant dining
- Spa, fitness center, pool and salon will remain closed till further notice from the concerned government authorities. All public areas such as lobby, elevators, boardrooms, corridors, restaurant and bars are disinfected at regular intervals. Guests are requested to adhere to social distancing norms across all the areas
- Limited seating in all restaurants and bars to maintain social distancing. Prior reservation is encouraged in the restaurants. Disposable napkins and cutlery (on request)  being used and ‘minimal touch’ food delivery methods are being adopted. The vending machines like coffee dispensers, soda machines are manned and disinfected after every meal period or every 3 hours
Departure experience:
- Digitized forms during check out are being used. Guests are encouraged to use digital modes of payment to settle dues. All currency notes will be sanitized using the UV treatment
About ASPHL:
Apeejay Surrendra Park Hotels (ASPH) has four brands under it.
THE Park Hotels, pioneers of luxury boutique hotels in India are present in the major cities & leisure destinations. Situated in prime locations, they house some of India’s most inventive restaurants, liveliest bars & nightclubs, award winning spas and health clubs. The state-of-the-art business aids, edgy art & stylish spaces, all make them a natural choice for the corporate & leisure traveller. THE Park is present in Bangalore*, Chennai*, Hyderabad*, Kolkata*, Navi Mumbai, New Delhi* and Visakhapatnam, Mumbai, with upcoming hotels in Pune and Indore.
THE Park Collection is intimate, personalised, and tailored to transmit an inimitable guest experience. It includes THE Park Calangute* (Goa), THE Park Baga River (Goa), The Denmark Tavern (Serampore, Kolkata) and a heritage hotel THE Park Chettinad which is partly opened.
Zone by The Park is a midscale social catalyst brand by THE Park Hotels, for design-conscious price-conscious guests. Zone has its presence in Coimbatore, Jaipur, Chennai ORR, Raipur, Bengaluru, Jodhpur, Jammu, Kolkata, Bengaluru with upcoming hotels in Igatpuri, Pondicherry and Goa.
Flurys, more than 90 years old iconic patisserie at the Park Street in Kolkata that has expanded in cities like Delhi, Mumbai and Hyderabad too with its outlets.
*A member of Design HotelsTM

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