Thursday, 4 June 2020

Helo partners with Waste Warriors to mark World Environment Day with the digital #NamasteNature campaign


New Delhi, 04 June 2020 : 
Continuing with its commitment towards users and the society-at-large, Helo, India’s leading regional social media platform, has launched first-of-its-kind digital environmental awareness initiative to mark the World Environment Day. As part of its community empowerment initiative, Helo Care, the platform has launched two days long  #NamasteNature campaign in partnership with Waste Warriors, a solid waste management NGO. 
Between 04 - 05 June 2020, as part of the  #NamasteNature campaign, users will participate in Environment day in-app quiz, the #SafaiSuperheroes  will go live from Waste Warrior Helo account on 05 June 2020 11:00 AM onwards. During this session, the #Safaiheros will share insights around solid waste management, invite them to post and share updates, photographs, videos and other content to spread awareness amongst friends and communities, while staying safe at home.
Additionally, the Waste Warriors will live stream the launch of Swachhta Kendra (SK), its first Material Recovery Facility in Dehradun. The Swacchata Kendra is built specifically for plastic waste management, and will expand its efforts to uplift waste pickers in Dehradun through better livelihoods, formal employment, training and empowerment. 
As a responsible platform, Helo is always striving to play a significant and meaningful role in conversations around supporting the needs of the larger community/society. The #NamasteNature campaign is aligned with the UN theme for World Environment Day 2020 -'Time for Nature'.
About Helo:
Helo is the leading regional social media platforms in India. Helo's mission is to bring people together, create and share content in your own language, and to connect with the wider community. Available in 15 languages including Hindi, Telugu, Tamil, Malayalam and more. For more information, visit www.helo-app.com.
About Helo Care:
Helo Care is a community empowerment initiative by Helo. It's the manifestation of our commitment towards our users and the society-at-large. Through Helo Care initiatives, we aim to extend our support by direct engagements and partnerships with civil society, NGOs, government departments and other stakeholders 
About Waste Warriors:
Founded in 2012, Waste Warriors is a nonprofit solid waste management NGO. Our team of 100 full-time staff are on a mission to develop sustainable SWM systems through community-based decentralized programs in rural, urban, and protected areas. We currently work in Dehradun, Dharamshala, and the Corbett landscape. We aim to build replicable models of SWM, to share innovative practices in awareness and education, and to formalize and improve the livelihoods and stigmatized conditions of waste workers.

1 comment:

  1. Awesome blog thanks for sharing!

    TSPI is consistently looking for such organizations

    The Shakti Plastic Industries is a leading waste management companies in Mumbai, Chennai, and encompasses expertise in plastic waste management and solid waste management, pickups, and recycles waste from residential, schools, municipalities to ensure disposal of waste in the best way.

    For solid waste management contact

    Waste Management Company Mumbai | The Shakti Plastic Industries

    ReplyDelete