A Humanitarian Initiative- Chhoti Si Asha- For Future of Children - Joint Endeavor By Rotary India, Rotary Club of Bombay and Wizcraft International
10th June 2020, Mumbai: Highlighting Rotary’s service horizon that stretches from a newly born child to the elderly with special focus around the holistic development of children, “Chhoti Si Asha” a fund-raiser for the future of disadvantaged children, has been launched as a joint initiative by Rotary India, Rotary Club Of Bombay and Wizcraft International.
The needs of children as the most disadvantaged have become urgent in the wake of the COVID-19 pandemic. Championing one of the key Rotary beliefs that children are our future and they deserve a better world than what we have, the “Chhoti Si Asha” fund-raiser is focused and committed to immediate relief projects as well as the creation of long-term projects in the area of nutrition, health, education and skill development. Rotary India and Rotary Club of Bombay have committed resources and effort across different platforms to deal with the effects of the COVID-19 pandemic with a major focus on children. Some of the major initiatives of Rotary include Teach, E-Learning, Asha Kiran for schooling the economically disadvantaged, Polio Eradication and Pediatric Heart Surgeries.
Designed as a people’s initiative, Chhoti Si Asha- For Children in Need, the virtual fund-raiser event, would be a three-hour program, promoted on various media platforms and streamed LIVE on Sunday, 28th June, 2020. The virtual fund-raiser event program would include messages, high-quality performances of some of the most talented Indian stars. Singing, dancing, comedy and poetry, alongside heartfelt appeals by celebrities would be featured as part of the entertainment program. Most importantly, the program would also shine light on the real-life heroes, highlighting their Real Stories celebrating their humanitarian work and their change-making efforts. Furthermore, supporting the people’s initiative would be key government dignitaries as well. Chhoti Si Asha will also showcase the work done by COVID warriors and health workers sharing how the country stepped up celebrating the spirit of solidarity and togetherness.
Through the efforts of the fund-raiser event, Chhoti Si Asha- For Children in Need, a minimum of Rs 200 crore would be committed towards the work being undertaken for COVID-19 relief.
Speaking on the initiative, Rotary International President Nominee, Shekhar Mehta said, “Rotary is celebrating 100 years in India. So our initiatives too have become big in Literacy, Water and Sanitation, Health, Environment and Disaster management. Our COVID related work is at Rs.200 crore including Rs.105 crore to the PM CARES Fund. "Chhoti Si Asha" is our effort to help children with education, nutrition and health. Under our Building the Nation initiative Rotary India has partnered with Government of India to help provide online content for class 1 to 12 for several crore children."
The primary mover of this initiative, Rotary Club of Bombay, is led by its President Preeti Mehta and Past President, Sandip Agarwalla. Preeti Mehta said, “I am extremely delighted that our 91-year-old Rotary Club of Bombay is playing a pivotal role in this fund-raiser. It has been our consistent view and approach to remove the tag of ‘underprivileged’ from all our poor young and that is our privilege. The crying need of the hour is to ensure that our children emerge, not only literate, but truly educated and developed in a healthy and holistic way to lead a fulfilling life. We are reminded of our people’s President late A. P. J. Abdul Kalam’s book ‘Ignited Minds’.”
Speaking on the initiative, Sabbas Joseph, Co-Founder & Director, Wizcraft International, said “We are humbled to partner with the Rotary team to create the Chhoti Si Asha fund-raiser for children in need. We are committed to employ our ideas, experience and relationships towards leading the initiative for the benefit of children who represent our future and help avert the human tragedy that’s unfolding.”
This is a people’s initiative and everyone would be able to support and donate through a donation link during the event and all funds will go directly to projects related to children and COVID-19 relief.
Rotary India and Rotary Club of Bombay are committed to work across different aspects to deal with the effects of the COVID-19 pandemic. 3 lakh Rotary families and their partner organisations are committing large resources towards the work that is underway:
Donations to PM Cares Fund
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Rs.105 crores
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Projects at the ground level across India valued at
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Rs.100 crores*
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Through the funds being raised, the following work is underway:
a. Short and long-term projects to benefit children in the areas of nutrition, health, education and skill development.
b. Providing 1 crore Masks
c. Medical supply and equipment worth Rs.25 crores
d. More than 100,000 PPE kits
e. More than 100 lakh people would be provided meals, shelter and medical facilities.
Keeping in mind the long-term impact of COVID-19, there is a genuine need for huge financial support as we combat the challenges thrown at children and disadvantaged people across our country.
#RotaryIndia #RotaryFoundation #RotaryClubOfBombay #Wizcraft @Colors
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About Rotary India:
Rotary is a global network of 1.2 million neighbours, friends, leaders, and problem-solvers who see a world where people unite and take action to create lasting change – across the globe, in our communities, and in ourselves.
Solving real problems takes real commitment and vision. For more than 110 years, Rotary's people of action have used their passion, energy, and intelligence to take action on sustainable projects. From literacy and peace to water and health, we are always working to better our world, and we stay committed to the end.
Our Mission
We provide service to others, promote integrity, and advance world understanding, goodwill, and peace through our fellowship of business, professional, and community leaders.
What we do
Rotary members believe that we have a shared responsibility to take action on our world’s most persistent issues. Our 35,000+ clubs work together to Promote peace, Fight disease, Provide clean water, sanitation, and hygiene, Save mothers and children, Support education, Grow local economies.
Rotary India Humanity Foundation (RIHF) was formed in the year 2010 by senior Leadership of Rotary in India to guide, support and execute humanitarian services in India and around the world through the work done by Rotary Clubs, Non-Governmental Organizations (NGO), Government Organizations (GO), Faith based Organizations (FBO) and Community-based Organizations (CBO).
RIHF has already made a difference in the lives of thousands by facilitating several service projects in different Areas of Focus and seeks to continue this work through service, facilitation and mobilization.
RIHF Areas of Focus:
- Rotary India Literacy Mission
- Rotary India Water Mission
- Rotary India Sanitation Mission
- Rotary India Health Mission – Preventive
- Rotary India Health Mission – Curative
- Rotary India Environment Mission
- Rotary India Disaster Management
About Rotary Club of Bombay:
The Rotary Club of Bombay (RCB), which came into existence on 19th March 1929, is India's premiere Rotary Club, which has been in the forefront of community service activities for over 90 years. Chartered with just 38 Members, today it has more than 320 Members and is among the oldest and largest Rotary clubs in Asia.
The late J.R.D Tata, Aditya Birla, Nani Palkhivala and Dhirubhai Ambani were Honorary members of RCB. Today, on its prestigious list of Honorary members, there are eminent personalities such as Adi Godrej, Ajay Piramal, Anand Mahindra, Deepak Parekh, Keshub Mahindra, Kumar Mangalam Birla, Laxmi Mittal, Mukesh Ambani, Ratan Tata, Mrs. Rajashree Birla, Rahul Bajaj and Uday Kotak.
RCB contributes substantially to the community by supporting a number of educational, medical, safe drinking water, hygiene and sanitation, environmental and vocational activities that impact the lives of the underprivileged and disadvantaged people in and around Mumbai.
Since its inception, RCB has been driven by its commitment to community service. RCB directly impacts men, women and children, every year, influencing thousands of lives, through more than 30 committees engaged in various avenues of service. Every rupee that RCB spends reaches the beneficiary multiplied several fold, as it leverages, in addition to the money, the value of time spent by the Rotarians and their partners in service.
About Wizcraft International Entertainment
Wizcraft International Entertainment, India’s leading media and live entertainment company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 19 years across the world, Wizcraft has contributed towards brand building for India in global destinations. It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.
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