METRO SHOES PROVIDES MUCH NEEDED RELIEF TO MIGRANT WORKERS BY DONATING FOOTWEAR

~Distribution drive was conducted in association with United Way of Mumbai and Rotary Club~

Mumbai, May 29^th, 2020 - Migrant labourers are struggling to reach their hometown amidst the pandemic that has brought the country and its economy to a halt. Many of them have chosen to walk towards their homes. The long miles, blistering heat and inadequate food and water have made their struggle to reach home a lot harder. As a lot of migrant workers have been walking with broken footwear and some even barefoot, Metro shoes partnered with United Way of Mumbai and Rotary Club to donate footwear to migrant workers as a part of their ‘Metro Cares’ initiative.

Since the pandemic, Metro Shoes has constantly been involved in measures to support the migrant workers affected by the pandemic. Previously they had distributed ration kits to the migrant labourers with the support of NGO’s like Salaam Bombay Foundation. Talking about this initiative, to support the migrant labourers who are walking, Jayant Shukla, CEO, United Way of Mumbai said, “For the fellow Indians leaving our city, the journey back home is long and arduous. Many of them are having to walk back hundreds of kilometres without adequate food, water, rest or even footwear. We are glad that the support of Metro Shoes will provide those who are walking with the basic footwear they need on their journey back home.”

Aziz Fidai, Head CSR from Metro shoes added, “In this time of distress, we aim to enable migrant workers to return to their homes comfortably. Ration and footwear distribution are small endeavours towards the same. We hope to continue extending our support to them, however, big or small.”

Mr. Rajendra Ruia, from Rotary Club said, “We distributed basic and comfortable footwear range by Metro shoes in Thane - Majiwada and Fountain area, under our Jeevan Rath Platform. The on-ground implementation was done by MAHA C19 PECONet- an alliance of development partners with technical support of UNICEF, Mumbai. This initiative by Metro Shoes is praiseworthy as it ensured that migrant labourers did not have to walk barefoot.”

Metro

Established in 1947, Metro Shoes is a contemporary Indian fashion footwear and accessories brand, that provides a re-freshed range for all occasions with great quality and comfort. Be it casuals, trendy footwear, work wear or bling & embellished footwear for party, festive or wedding, Metro provides a wide range footwear for the entire family. In addition to men’s, women’s and kids’ footwear it also has a wide range of handbags, belts, wallets etc

The Metro’s footwear range is specially curated based on the regional sensitivity to cater to the needs of those different regions. Metro caters to a mid-premium price segment.

As of March 2020, Metro shoes has a wide network of 218 stores across 115 cities. Metro Shoes is the flagship brand of Metro Brands Ltd. Metro Brands Ltd, has a network of 550 stores, across over 128 cities. It houses brands like Metro Shoes, Mochi, Walkway, DaVinchi and operates retail stores for Crocs.