Bengaluru, June 08, 2020: Amalgamated Plantations Private Limited (APPL), one of the leading Tea selling companies in Eastern India, welcomed Mr. Vikram Singh Gulia as Managing Director and Chief Executive Officer to the board of its Company.
With more than 33 years of experience in the Indian Tea industry, Vikram Singh Gulia has served for 32 years at Camellia Plc, UK owned Goodricke Group Ltd. After a brief stint as the Chief Operating Officer at Assam Company India Ltd, Mr Gulia joined APPL as CEO-Designate in September 2019, for a planned eventual assumption of the MD&CEO role from June 2020.
As a successful business leader and trailblazer, Mr. Gulia has led several market-leading tea brands to their milestone moments, with his deep understanding of consumer behavior and preferences, as well as his vast experience in Marketing and Strategy. Following the retirement of Mr. Jagjeet Singh Kandal, former MD of Amalgamated Plantations Private Limited, Mr. Vikram Singh Gulia will look after the management of day-to-day business of the Company and contribute his excellence and decade-long expertise in leading and developing APPL’s future Growth.
Mr. Gulia, on his appointment as MD and CEO of Amalgamated Plantations Private Limited, said, “Amalgamated Plantations Private Limited has to sustain and further build the stature it occupied inthe industry, in its former avatars of James Finlay, Tata Finlay and then Tata Tea. The renewed focus on quality in terms of our produce, human resource, compliance, sustainability, environment and welfare will be the foundation for Amalgamated Plantations Private Limited in its pursuit for excellence”
APPL is looking forward in fulfilling their Financial, Social and Environmental objectives with this new appointment.
About Amalgamated Plantation Private Limited:
Amalgamated Plantations Private Limited (APPL) was born in the year 2007 when the then North India Plantation Divisions of the TATA TEA LIMITED was demerged from the parent company to form one of the first and largest “worker-shareholder owned” companies in India. It is the 2nd largest producer of tea in India with an annual production capacity of 44 Million Kg of Made Tea. It has 21 tea estates spread across Assam and 4 tea estates in West Bengal (Dooars area). APPL primarily sells its teas in the tea auctions supervised by Tea Board of India. It has a diverse product portfolio of teas in every available price range including CTC, Orthodox, Green, specialty White teas and Organic teas.
Recently APPL has started its own retail brands with products spread across ultra-premium, premium and popular categories. The retail operation is spread across all Eastern and North Eastern states.
APPL has also dived into agri-business with spice, dairy and fisheries as the key focus areas through partnership with various smallholder farmer groups. It is working towards expanding all these nascent businesses with an aim of delivering more value to the customers and at the same time helping its own smallholder farmers receive more returns.
As a responsible corporate citizen and to uphold the TATA value system, APPL formed a trust known as “APPL Foundation” on 29th August, 2011. The Trust has been formed to actively engage in empowering communities under the pillars of education & skill development, healthcare, environment conservation & livelihood generation and preservation of culture. APPL Foundation’s motto is “To Train, To Treat, To Protect &To Promote”. It has trained and educated 1700 people, provided healthcare to 246600 people, built sustainable ecosystems for 7000 people in local communities and nurtured 1500 tribal artists till date.
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