Levista Coffee partners with Madison Public Relations for its communications mandate in India

  

National: 28th September 2020:Madison Public Relations has bagged the national media communications mandate for Levista Coffee, South India’s preferred coffee brand for quality instant and filter coffee. The account was won in a multi-agency pitch and will be handled by Madison Public Relations, due to their strong expertise in the FMCG space.

Levista Coffee was launched in 2017 to provide its consumers with the authentic coffee brews in an instant format. Levista coffee is made from the finest handpicked coffee beans sourced from SLN Coffee’s private coffee estate at Kushal Nagar, Coorg in Karnataka. SLN Coffee has been manufacturing and exporting coffee for over 6 decades. The bean, meticulously cultivated and then artfully roasted, ensures a rich and impeccable quality drink which leaves a memorable and tasteful experience. The brand that believes in fresh, rich experiences and has offerings across the instant, filter, and artisanal range of coffees, the brand pours the best quality brews made from handpicked beans.

Levista is among the top regional market players on the small screen. The brand was a key sponsor for Big Boss on Star Vijay (Tamil) feat. Actor Mr. Kamal Hassan in 2019 and Big Boss on Colours TV (Kannada) feat.Actor KichhaSudeep. The brand has also driven consumer engagement campaigns on radio partnering long term activations with 92.7 Big FM, Hello FM, among others while enjoying a strong presence among the online community.

Mr. S. Shriram, Vice President, Levista Coffee said, “In a short span, Levista has been able to garner a strong and loyal consumer base due to its quality and experience in consumption appeal to coffee enthusiasts. We aspire to bring the best quality coffee products to consumers across the instant, filter, and artisanal category. With our focus on growing nationally, this year, we decided to partner with Madison Public Relations to propel our marketing communications a notch higher. As most of our customers, especially coffee connoisseurs have a strong word of mouth connect, we believe that a positive and transparent communication approach is required to reach out to a larger audience.”

Madhu Chhibber, CEO Madison Public Relations said, “We’re excited to be a part of Levista’s growth journey and look forward to partnering the brand for its communications mandate, helping their quality offerings reach every coffee aficionado.”

About SLN Coffee Pvt. Ltd.: SLN Coffee has a history in coffee plantations for over six decades. The company is among the top 10 coffee exporters of India and has been packaging readymade coffee for reputed brands in India and globally for two decades. Headquartered at Kushal Nagar, Coorg, Karnataka, the company has a state of the art and a one of its kind factory which employs over 800 employees. The company ventured into forward integration with its label Levista, thanks to its experience in coffee cultivation and curing works over the past two decades and launched Levista Instant Coffee in December of 2017 followed by Levista Filter Coffee in 2018.

About Madison World:Madison World is a diversified Communications Group founded in 1988 that today boasts of 24 Business Units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile, and Sports. The Group employs over a 1,000 communication professional across offices in India, Sri Lanka, Bangladesh and Thailand.  Relationships are our biggest asset, and over the years, the company has partnered with some of the biggest blue chip companies in India,to create award-winning and effective work.