SOTC and Thomas Cook India announce the launch of a unique Customer Loyalty Program – Priority

Mumbai, September 28, 2020: On the occasion of World Tourism Day, in recognition of the trust displayed by its customers, Thomas Cook (India) Ltd., India’s leading integrated travel services company and its Group Company, SOTC Travel Ltd., announced the launch of Priority – an exclusive loyalty program. Available as a Platinum and Gold variant, the Priority program entitles its members to significant and exclusive benefits: the services of a dedicated relationship manager, exclusive holiday previews, special priority offers, benefits across alliance partners, birthday specials, invitations to events and a host of attractive deals/promotions across domestic and international holidays and additional travel services.

In this new era of travel, Thomas Cook India and SOTC have ensured unerring customer focus with the introduction of an innovative portfolio: Domestic Workations, Staycations, Hidden Gems, etc. and an international portfolio of Private Journeys, Live It Up and A La Carte holidays – each carefully designed basis customer feedback. Simultaneously, to build customer confidence in travel, the companies’ comprehensive health and safety initiatives such as the Assured Program in partnership with Apollo Clinics, end-to-end COVID-negative certification services and Safe Holiday Helpline, have helped ensure a stress free holiday experience. In a further initiative to empower customers and thank them for their trust, Thomas Cook India and SOTC have introduced Priority – a unique loyalty club with significant in-built advantages to deepen customer bonds and create holiday memories of a lifetime.

Mr. Vishal Suri, Managing Director, SOTC Travel Limited said, “SOTC Travel has been at the forefront of innovation and customer centric initiatives in this new era of travel. To ensure customer confidence in travel, we have introduced a range of assured, insured & secured holidays in line with our Safe Travel program. In our commitment towards a customer-first approach and to further connect and strengthen our association with our valued customers, we have introduced our exclusive Priority program that offers customers a more personalized, flexible and truly rewarding experience. The unique offerings and comprehensive benefits such as a personal relationship manager to assist with holiday planning, special priority offers, birthday exclusives, amongst others, strive to enhance the travel experience for our frequent travellers, reassuring them of our excellence across our holiday portfolio.”

Mr. Mahesh Iyer, Executive Director & CEO, Thomas Cook (India) Ltd. said, “At Thomas Cook India we are committed to our customer-first strategy and this has been the catalyst to the series of innovative and meaningful initiatives that deliver on our promise of Assured, Insured and Secured. The launch of our Priority program is yet another step in this direction and serves to recognize and reward our loyal customers who are an integral part of the Thomas Cook India family. In addition to a dedicated relationship manager, our Priority program offers significant advantages and we intend to further enhance customer delight via an ongoing series of exclusive and exciting offers.”