Curates special combos of menus to recreate the ‘Theatre Ka Mazza Ghar Par’ experience
22nd September, 2020: ShemarooMe, India’s favorite OTT platform has recently launched a unique pay per view offering under the banner ShemarooMe Box Office. This unique movie viewing experience has been adding a tasty twist to audiences' OTT journey. The platform recently tied up with Coffee Culture a Ristorante Lounge thriving with success with over 21 outlets across the country, as their official CAFE partner to kindle back the theatrical experience intertwined with the cinema essential food for their audiences. This Food Partnership aims to bring the real Theatre ka Mazza Ghar Par for audiences longing to relive their regular theatre visits and experience the fun of watching movies coupled with good food.
With the unprecedented pandemic putting a pause to the theatre experience of audiences, ShemarooMe Box Office has set out to bridge the cinematic gap between theatres and the audiences and to put their cinema viewing woes to end with Coffee Culture, curating a Special Menu just for ShemarooMe Box Office viewers. The entire experience is curated especially for audiences who are
miss going to the theatres and enjoying a scrumptious meal along with their favorite movies. ShemarooMe Box Office’s key offering is an alternative experience to the whole cinema going phenomena. The platform not only offers a safer option for the audience but the pleasure of enjoying a good movie at the comfort and havens of their homes.
This first leg of the association will see ShemarooMe Box Office DIY Meal Kit available on Coffee Culture’s app and leading food ordering apps like Zomato. The package guarantees a complete Food-tainment experience, bundling great content and recent food merger. The cloud kitchen partnership will offer a delectable set of food combos, which are perfect enhancers of audiences theatrical experience. The combos include Nachos and French fries amongst others to make the choosing from.
To complete the Theatre Ka Mazza Ghar Par experience, ShemarooMe Box Office has entered into a strategic partnership with BookMyShow, where viewers can book the tickets from BMS app. The tickets are also available on ShemarooMe app and website at a nominal price of INR 79-100 and opens a validity of three-day window viewing. The platform has released 6 movies so far and has seen phenomenal love and acceptance from viewers and film critics across various categories.
Mr. Zubin J Dubash, COO - Digital, said “ShemarooMe Box Office was conceptualized with an idea to create a theater viewing experience at the comfort of the audience’s home. Now with Coffee Culture on board as our Café Partner, we are excited to make the movie experience more seamless and real. We are confident that all movie lovers will enjoy this unique Food-tainment experience and tune in for more.”
Commenting on the delicious partnership with ShemarooMe Box Office, Gaurav Narang, Founder Coffee Culture, “We are constantly focused on bringing something new to the table for our customers, literally and figuratively. With a name like Coffee Culture, this essentially is a one stop destination for fun, memories and simple everyday pleasures. With ShemarooMe Box Office’s unique theatre viewing experience, we are moving one step closer to enhancing this new movie at home scenario. We really hope our audience enjoys the same!”
Movie buffs and viewers can order the exclusive ShemarooMe Box Office & Coffee Culture combos on Zomato from here or from the Coffee Culture App here
About ShemarooMe:
ShemarooMe is the over-the-top (OTT) video streaming App of Shemaroo Entertainment Limited, India's leading content powerhouse. Through over 57 years of its presence in the media and entertainment industry, Shemaroo has now evolved to be a significant player in the digital ecosystem. ShemarooMe is a comprehensive App with a diverse and exclusive content for streaming to an audience looking for entertainment in Bollywood, Gujarati, Marathi, Devotion, Punjabi, Comedy and Kids categories. ShemarooMe also has a unique offer under its category of Bollywood Premiere – the platform showcases World Digital Premieres of critically acclaimed Bollywood movies every Friday. ShemarooMe provides consumers the freedom to choose subscriptions from various content categories. ShemarooMe enjoys a wide acceptance in India and was recently launched in the US market along with that in the South East, Middle East Asia, UK and other Indian diaspora dominated countries. Currently ShemarooMe is available across geographies, with its presence in 150 countries where consumers can download and avail of endless entertainment delivered at the comfort of their homes. Consumers can download the ShemarooMe OTT app from Google Play, iOS App store and http://shemaroome.com/ ShemarooMe is also available for audiences to subscribe on Apple TV, Amazon Fire TV stick, Cloud walker TV, Mi TV, Roku amongst various other platforms.
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About Coffee Culture:
Coffee Culture as the name suggests is more of a local community connect center. Creating elements of the local culture at every outlet and making people connect - the cafe unites the love for coffee as an integral part of our lifestyle. From Live Kitchen to brilliant brews - Coffee Culture is known for great food with good coffees and super cool ambiance connecting with the local culture. Focused on spaces that suit the local audience, the cafe is crafting experience one outlet at a time! The brand has a network of 22 outlets across 18 major cities in India
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