- A prominent milestone for a regional language Podcast,
achieved within a short span of 6 months -
The audience response to 9X
Tashan Yaaran Da Podcast has simply been stupendous! Within a short span of
time, this regional language podcast has achieved a prominent milestone by
hitting over 3 lakh downloads with
only 25 episodes. 9X Tashan Yaaran Da Podcast is a fun, candid chat-show featuring some
of the biggest artistes from Punjabi Music fraternity talking about their
friendship, music and life in general.
9X Tashan - Yaaran Da
Podcast is also a television show which airs on super hit Punjabi Music Channel
9X Tashan. The viewership and the wide
listener base when combined, gives a far wider reach, tapping audience across
the globe.
9X Tashan - Yaaran Da
Podcast has many firsts to its credit. The crown prince of bhangra – Jazzy B and the King of Punjabi Rap – Bohemia came together on the show for
the very first time. Similarly, acclaimed singer Sukhbir and lyricist Kumaar
also featured together in an episode of 9X Tashan - Yaaran Da Podcast. In the
past, these living legends had never been featured together on any show.
Commenting on the success of
the Podcast, Himanshu Gupta, Programming
Head, 9X Tashan, said, “We are extremely grateful to our listeners, and
also to the guests on the Podcast for such a fantastic response! 9X Tashan
Yaaran Da Podcast has received much love and adulation from audience across the
length and breadth of India. Podcasting is nothing but a relationship you
create between the listeners and you. Through this Podcast we had aimed to
spread positivity among listeners in the current trying times and I am pleased
to know that we have been able to achieve that goal. I would also like to thank
the talented show host Youngveer for
making the Podcast so entertaining and a big shout out to our Podcast partners Ep.Log Media for making the Podcast widely available across all streaming
platforms.”
The success of 9X Tashan - Yaaran
Da Podcast has proved that regional language podcast have an equally promising
future. While the show is conducted in Punjabi language, 9X Tashan Yaaran Da
Podcast has witnessed maximum downloads from listeners based in Pune, Bhopal
and Jaipur, along with Delhi and Ludhiana. Majority of the listeners of this
Podcast are in the 18 – 22 years age group.
Speaking about the Podcast, Amar Tidke, Chief Programming Officer, 9X
Media said, “Amongst Broadcasters we’ve been one of the earliest adopters
of podcasting and we have four extremely popular podcast shows clocking close
to 200 episodes. It's heartening to see the response our content is garnering
and we hope to go from strength to strength with our offering. The music
fraternity has been really supportive and helped us in putting this together. Through
this small but meaningful endeavour we really hope to spark the imagination of
young musicians and help them realise their dreams. We let the music and the
musicians do the talking and believe in creating and curating content that
spreads joy!”
9X Tashan Yaaran Da Podcast
is widely distributed by podcast partners Ep.Log Media across all the leading
audio streaming platforms. The episodes are also live on SpotboyE and 9X
Tashan’s YouTube channel. Fun excerpts from the Podcast are promoted on 9X
Tashan’s digital pages.
In the near future, 9X Media
plans to create more podcast with innovative content that will entertain the
audience.
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