National, February 2021 – Gourav, one of the leading consumer electrical goods brand with Mary Kom as the brand ambassador and a trusted name in Tier-2 & 3 cities of India, has launched two new products ‘T5 4 Feet Plastic LED Tube light’ & ‘TuBulb’ which are energy saving & eco-friendly.
Gourav has launched 20w TubeLight and 12w TuBulb under its HiLyt series of led lights. The brand strongly believes in empowering women and highlighting their achievements. The HiLyt series is thereby manufactured by women to illuminate lives of women of India.
The ‘T5 4 Feet Plastic LED Tube Light’ has a robust design with a 60% energy saving ability. Having a life of 50,000 hours and an anti-glare diffuser, the product is extremely ecological.
The ‘TuBulb’ giving out crystal white light, has 1200 lumens which helps brighten up the spaces. It has a flexible body action and excellent CRI to go with it.
Both the products are extremely cost-effective priced at Rs. 370/- and Rs. 300/- respectively.
Gourav is one of India’s largest manufacturers and distributors of affordable and high-quality electrical goods like fans, switches, switchgear, wires and LEDs. Its mission is to light up middle-class homes with its efficient and budget-friendly solutions. And its vision is to make India efficient by making every home efficient. The brand established in 1991, is gearing for a makeover by launching its new logo to consolidate its vision.
The way forward for the brand is going to be a testament to the power of local, made-in-India products. Gourav’s new logo symbolises its long journey packed with many lessons, passing the baton from one generation to the other, its evolution into a new-age organisation, rooted in Indian values, committed to environment and its nation.
About Gourav Luminaries Pvt Ltd –
Founded in the year 1991 by Mr Prem Khanna, Gourav Luminaries was conceptualised on a single aim – to impact the lives of middle-class houses across the country. Three decades later, Gourav has effortlessly risen to become one of the largest manufacturers and distributors of electrical goods in Tier 2 cities.
The brand finds its roots in Indian values of reliability, grit and honesty and this sentiment has been the founding principle of the brand’s growth over the years. One of the few eco-conscious brands, Gourav focusses on minimising the use of plastic in packaging and daily production. With five manufacturing units, the core strengths of Gourav are research, innovation in Indian manufacturing and direct distribution. Owing to its homegrown production and distribution units, Gourav reaches 6000 houses daily.
Further, from designing, manufacturing to distributing, the entire process at Gourav is marked by focussed production and maximisation of the local potential.
With 20,000 retail touchpoints, Gourav has penetrated the Indian market owing to its cost-effective and innovative products. Some of the products that have changed the market landscape are Otto Switches, Fucon Wires, Yodha Switchgears and HiLyt LED Lights. Since the foremost mission of the company is to put the consumer’s needs before anything else, the future only looks brighter for the Indian consumer with Gourav.
Gourav’s corporate social responsibility goals are driven towards women empowerment. Working as a catalyst to support women achievers, the brand works in tandem with social organisations and contributes actively through all its channels.
At the helm of Gourav is Gaurav Khanna, the Chief Executive Officer and Pankaj Khanna, Chief Sales Officer. Upholding the values on which this family-run business functions, the way forward for the brand is going to be a testament to the power of local, Made in India products.
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