Starbucks India announced the launch of ‘The Starbucks India Optimist Series’, a limited edition merchandise collection in collaboration with the lifestyle brand, The Label Life. The exclusive merchandise collection celebrates the coffee making routine – the familiarity of the flavour, the warmth of the mug in our hand, that first delectable sip with an assortment of drinkware and lifestyle accessories like mugs, notebooks and pouches. Engraved with the three words – “Here’s to Joy,” the merchandise serve as a gentle reminder to start your day on an optimistic note.
The White Sun Burst Optimist Mug
The Black Sunrise Optimist Mug
A harmonious balance of matte black glaze and metallic gold for your morning kick
The White Sun Burst Optimist Notebook
The chic notebook to make for a flawless start to your quiet mornings
The Black Sunrise Optimist Pouch
The ideal morning ritual pouch lends perfectly to joyous beginnings
Designed by The Label Life, the chic collection is inspired by the Art Deco movement – a design movement representative of hope characterized by opulent flourishes of sun-bursts, star-lights, prisms and golden glamour.
Customers can start their days on a positive note by grabbing these chic minimalistic accessories from Starbucks outlets across the country or from the comfort of their homes by placing an order on The Label Life’s official website.
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