The campaign’s objective is to urge everyone to celebrate Valentine’s Day as it is not only an occasion between two partners but a tribute to all the love that exists in our lives, in all forms and relationships.
Just like the brand’s previous campaign ‘UnType’ revolving around breaking unfair beauty stereotypes, this time too, the message is about breaking outdated norms by striking a chord with every person this Valentine’s Day, no matter their relationship status. The Beauty Co. explores all the different emotional bonds in life, and how Valentine's Day is a celebration of all of them. An older couple, newly married couple, two sisters, father and daughter, friends and not forgetting your own self, everyone deserves love, care and pampering regardless of shape, size, colour, gender & sexual preferences.
The objective of this quirky and innovative campaign is to encourage all types of love that exists and embodies the deeper meaning of love & care shared between different individuals. The brand’s essence is all about unconditionally embracing oneself and people around just as they are.
Speaking about the campaign, Suraj Vazirani, Founder & CEO, The Beauty Co. says, “As a brand, The Beauty Co. has always believed in being inclusive and progressive. Valentine’s Day is no different because no matter the current status of our consumer, we come together to celebrate this day of love as everyone gets to pamper themselves and their loved ones. Because it is all about the #TheLoveYouDeserve!”
About The Beauty Co.
The Beauty Co. is a premium Indian beauty and grooming brand having a vast portfolio of products in four categories namely - Hair, Body, Skin, and Oral care.
Website Link: https://www.thebeautyco.in/
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