Mumbai, 17
March 2021:
Affine, a leading AI & Data Engineering consulting and solutions firm has
undergone a brand identity transformation. The new identity recounts Affine’s
decade-long journey as a catalyst for business transformation for global &
Indian enterprises.
Affine’s new identity represents the
triangulation of solutions and services Affine provides as a catalyst of
business transformation underpinned by AI, Data Engineering & Cloud. The
new positioning is aimed at enterprises, conglomerates & GCC’s seeking
‘game-changers’ to transform their businesses and accelerate the enterprise
decision-making process.
The new brand image seamlessly
manifests Affine’s commitment to bring forward insights, intelligence &
recommendations through the trifecta of AI, Data Engineering & Cloud.
Affine has always been at the forefront of the bleeding edge of topical
solutions & capabilities by fostering a culture of continuous innovation,
immersive collaboration & blended inclusivity.
Manas
Agrawal, Co-founder and CEO, Affine, mentioned: “We are witnessing an
exponential technologies era driven by creativity and innovation. Businesses
are in urgent need of transformation to stay relevant and remain competitive
and CXO’s are on a relentless drive to challenge the status quo. Affine’s new
identity resonates with today’s business demand and we are at the forefront of
this revolution. We are thrilled to be part of this journey and will continue
to drive innovation & impact driven insights for our clients.”
Affine’s new identity also reaffirms
its strong organizational culture of being execution-oriented, collaborative,
and inclusive with a purpose-driven approach. Through cutting-edge Artificial
Intelligence, Cloud, and Data Engineering Centers of Excellence (COEs), Affine
remains committed to investing in strategizing and building deep solutions
& market focus capabilities relevant to the business needs of the
enterprises.
“Innovation has always been a part of
the Affine DNA and driving force behind client success. With a highly focused
and forward-looking COE-based approach, we have been successfully building very
deep capabilities in the ever-changing landscape of AI, Engineering, and Cloud.
With AI and Digital Transformation becoming the number one priority for CXOs
across the industries, we are very excited and well equipped to solve the
next-gen business problems. Our new logo embodies our strong beliefs in
innovation, readiness, and ultimately client success”, says Vineet Kumar, Co-founder, and Head of Solutions & AI Practice,
Affine.
With a decade’s experience
in delivering several AI-driven solutions for business transformation, Affine’s
industry expertise particularly in Manufacturing, Technology, Gaming & CPG
segments, is assisting businesses with end-to-end solutions through – AI
transformation consulting, Cloud Advisory and Assessment, Data Engineering
Design, and Development, Advanced Analytics, AI & ML Solutions Deployment,
and Architecture Design.
Abhishek
Anand, Co-founder, Affine, mentioned, “The new brand identity and positioning is a
continuation of our core belief that we need to be at the forefront of building
new capabilities and competencies to be able to offer best in class solutions
to our customers.”
From a true-blue analytics firm,
founded in 2011, Affine’s journey has been dotted with pushing boundaries under
challenging circumstances. Pursuing cutting-edge innovation and transformation,
Affine has partnered with several premier academic institutions, starting with
IIT Bhubaneswar in 2015 and IIT Kharagpur in 2017. Most recently, Affine has
become a fellow with the “Fisher Center for Business Analytics” (FCBA) at the
Berkeley Haas School of Business, University of California. Affine and FCBA are
collaborating along multiple dimensions, from applications to methodologies,
from governance frameworks to enterprise strategies – all with the objective of
further defining the role of data sciences and allied technology in future-ready
enterprises.
About Affine
Affine is a leading professional
services & solutions firm, enabling global enterprises to affect their
transformation & innovation, leveraging the unique Trifecta of AI,
Data-Engineering & Cloud. With a globally distributed team of 500 +
analytics professionals, Affine covers end-to-end capabilities spanning modern
data engineering to core AI and scalable cloud deployment across North America,
Europe, and Asia.
Affine combines the hyper-convergence
of AI, Data-Engineering & Cloud, with its deep industry knowledge,
particularly in Manufacturing, Gaming, CPG, and Technology segments. Affine
demonstrates thought leadership in all relevant knowledge vectors by investing
heavily in research through its highly acknowledged Centres-of-Excellence and
strong academia relationships with reputed institutions like UC Berkeley and
premier IITs in India.
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