BKT Tires All Set for Another Mega-Successful Innings, Partners with Seven Leading Teams in Upcoming T20 League

Collaborates with Mumbai Indians, Chennai Super Kings, Rajasthan Royals, Delhi Capitals, Punjab Kings & Kolkata Knight Riders yet again and forges new partnership with Royal Challengers Bangalore for T-20 Season 2021

 

India, March 17, 2021: Balkrishna Industries Ltd. (BKT Tires), the Indian multinational group and leading global player in the Off-Highway tire market has just announced that it will be sponsoring seven teams in the upcoming cricket league for Season 2021. BKT Tires will be the Official Tire Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings and Rajasthan Royals in the forthcoming T-20 League. The biggest off-highway tire manufacturer welcomes back one of the biggest sporting phenomena to India. The conglomerate is known to be a giant force steering all major sporting events in the world and cricket is no different. The Season marks BKT’s first collaboration with Royal Challengers Bangalore, and the second consecutive partnership with the remaining six teams, following Season 2020.

BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. The firm recently upgraded its association with KFC Big Bash League (BBL) in 2020 from a League Supplier to a League Partner. It has now been associated with the biggest cricketing event in Australia for three consecutive years and continues to promote its passion for sports in the Australian continent through this esteemed partnership. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.

The company has also been instrumental in encouraging diverse Indian sports such as Kabaddi, since it is a huge believer in the positivity and joy they promote and the synergy they create. It has previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition and has also collaborated with the Tamil Nadu Premier League.

“We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues. At BKT, we believe deeply in the values that are inspired by the game of cricket such as leadership, generosity of spirit, resilience, and hard-work, and are glad to contribute to the league’s infectious energy. As the premium league returns this year to India, we are sure that this will be a time of growing greatly together, as we all unite to celebrate one of the most popular sporting events of our times.” Mr. Rajiv Poddar, Joint Managing Director of Balkrishna Industries, states.

All sport events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.

About BKT:

Balkrishna Industries Ltd. (BKT) is a tire manufacturing company based in India. The BKT group manufactures an extensive and modern range of off-highway tires specifically for vehicles operating in agricultural, industrial, earthmoving, mining, port, ATV and gardening industries. BKT's innovative solutions are designed to meet the most demanding ranges of use and entail over 2,700 different products sold in more than 160 countries worldwide. Visit the website www.bkt-tires.com

About BKT sponsorships:

On October 12, 2020 BKT announced its sponsorship of Seregno Hockey 2012, thus showing its close attention to the local community, given that its Italian branch is based in Seregno (near Milan). On September 29, 2020 the Group announced the Premium Partnership with EuroLeague Basketball which organizes the two most prestigious European competitions for basketball teams, the Turkish Airlines EuroLeague and the 7DAYS EuroCup. In August 2020 BKT launched the sponsorship of fully six teams in the T20 cricket league for Season 2020, namely Mumbai Indians, Rajasthan Royals, Delhi Capitals, Kings XI Punjab, Chennai Super Kings and Kolkata Knight Riders. It is now also a Premium Partner of EuroLeague Basketball. The agreement with Euroleague Basketball will last for 3 years, up to the 2022-2023 season. Ligue 2 BKT in France has been BKT’s most recent sport Title Sponsorship, in cooperation with Ligue de Football Professionel, the organization promoting French football competitions. The agreement became effective in July 2020.

Thanks to an agreement announced in August 2019, the company is Official Global Partner of LaLiga, the popular Spanish football championship promoted by Liga de Fútbol Profesional.

Serie BKT is the result of a three-yearly Title Sponsorship Agreement undersigned in 2018 with Lega Nazionale Professionisti B, the entity governing the Italian second league soccer championship.

Dating back to 2018 is also the three-yearly partnership with KFC Big Bash League (BBL) thanks to an agreement with Cricket Australia, the organization promoting all events around this sport within the country. Long-established is the alliance with the American Monster Jam show, for which BKT has been the Official and Exclusive Tire Manufacturer since 2014. BKT has developed an extraordinarily resistant purpose-built tire being fitted on the monster trucks during the over 300 Monster Jam stages worldwide.