Percept Live unveils Twin City 'Bollyboom Holi Celebrations 2021'
~ Covid-19 Protocols, AI
managed Organic Colors and On-the-Go
F&B Stations to ensure Fan Safety in Goa & Bengaluru ~
India, 22 March 2021 - Percept Live has unveiled its plans for the fifth edition of the 'Bollyboom Holi Celebrations 2021'. The Bollywood EDM musical extravaganza will be hosted at the Prince of Tides Beach Club in Calangute, Goa and the Nuair Pebble Club in Bengaluru on 29th March 2021 with a bevy of popular Bollywood DJs and Live Artists. The Bollyboom Holi Celebrations will witness a 7 hour long Bollywood EDM entertainment extravaganza with all Government mandated Covid-19 protocols in place.
The ‘Bollyboom Beach Holi Madness’ in Goa will host famous Punjabi Singer Sidhu Moosewala, DJ & Producer duo Lost Stories, and other DJs like Rohit Gidda, DJ Maria, DJ Alysia and DJ Olga entertain guests. The ‘Bollyboom United Colours Holi Festival’ in Bengaluru will see DJs Shameless Mani, Hussain, Kamra, Capro, Akshay Raina, Avinash, Sikitzza and many other artists. Live percussionists and other talented live acts will add color and sparkle to usher in the festive mood.
A fabulous multi-colored mix of SFX colors and Laser Shows will commemorate the Bollyboom Holi Festivities. A dash of AI managed Eco-Friendly Organic Colors, state-of-the-art Technicals, AV, Stage Set and Design will offer fans a holistic and safe Entertainment experience. Specially curated “On-the-Go” Beverage stations and Socially Distanced Fun will ensure that all Safety Protocols are strictly maintained as per respective State Government mandates. Other Covid-19 Risk Mitigation strategies at the venues will see Air Filtration strategies and Color Coded Wrist bands to enforce Covid 19 protocols.
The No. 1 priority for Percept Live is the safety of every single attendee at the Bollyboom Holi events. These will span Limited Attendance at both venues, strict adherence to social distancing rules, mandatory wearing of face masks, rigorous sanitization of the arena, thermal scanning and contact-less check in at Entry, and multiple sanitizer stations in the clubs. Bollyboom has announced a ‘Zero Tolerance Policy’ to any attendee who breaks the Government guidelines and Bollyboom Holi event protocols.
Said popular Punjabi Singer Sidhu Moosewala, “I am really excited and charged for our Bollyboom Holi 2021 show. While 2020 was quite a dampener for Live Artists everywhere I am really optimistic of a more positive year ahead. There is no better feeling in the world for an artist than to perform live in front of his fans.”
Lost Stories, the DJ/Producer duo composed of Prayag Mehta and Rishab Joshi, collectively said, “Around this time, one year ago we all went into a global lockdown and here we are now. It’s exciting to get back on stage, that too in Goa, as it has always one of our favourite places to visit and perform! We hope our fans have a great time at Bollyboom Beach Holi Madness 2021 and follow all the precautionary measures.”
Upasana Singh, Director, Zero Gravity Events said, “We have always presented bespoke unique experiences for our patrons, and Bollyboom resounds with our vibe. Its holistic entertainment quotient keeps Bollywood music aficionados entertained with a magical mix of high octane EDM music, SFX, Live Acts and experimental sounds to make for a memorable and magical experience. We are excitedly awaiting the first big live show of spring season, and look forward to many more to follow in 2021.”
Janamjai Sehgal, Business Head – Bollyboom said, "The twin city Bollyboom Holi Celebrations 2021 will offer our fans a fun yet secure environment where they can truly enjoy the festivities without any concerns for their safety. This year we have curated a brilliant line-up of Artists, live Talents, AI controlled Eco-Friendly Organic Colors, and On-the-Go F&B stations to ensure all our guests safety. Fan Safety is our No. 1 priority, and both events will ensure Limited Attendance while strictly following all Covid-19 protocols, without conceding on the joyous experience of this beautiful Festival."
The Bollyboom Holi Celebrations 2021 is co-powered by Kingfisher Premium and Zero Gravity Events. Ticketing Partner is Bookmyshow.com and tickets for the Bollyboom Holi Celebrations 2021 are available on BookMyShow.com
Fans can also reach out to us on our social media pages @Bollyboomindia (fb) (insta) (Twitter) and follow us for more information and regular updates.
ABOUT
BOLLYBOOM
‘Bollyboom’, a
Percept Intellectual Property, is the world’s first and biggest Bollywood Dance
Music Festival, offering a scintillating blend of music, dance and
entertainment. Bollywood music has been an intrinsic part of every Indian and
combined with a large than life production, infusion of dance music and
incredible SFX, Bollyboom provides a completely new twist to this genre of
popular music to create a unique live entertainment experience for Bollywood
music fans across the globe.
Bollyboom
offers a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club
Music, Techno, Trance, Hardstyle, Sufi and Dubstep music.
The concerts belt out popular Bollywood numbers combined with visually
mesmerizing SFX and state-of-the-art technology, thereby enhancing the entire
musical experience. Bollyboom has been seen in multiple variants across India such as Arenas, Club Nights, Mini Arenas, and has
also hosted a couple of Pop Up Parties with an exclusive guest list offering
customers a unique and fresh nightclub experience. Bollyboom also offers a
holistic Bollywood experience with shopping zones, food courts, and a host of
fun and interactive activities thereby creating a magical and memorable
experience for Bollywood music aficionados.
Bollyboom is a Percept Intellectual Property. Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 200 people and 32 offices across India and the Middle East.
ABOUT
PERCEPT LIVE
Percept Live, established in the year 2012, is the live entertainment
division of Percept Limited. It owns and manages all the Intellectual
Properties created in the Live Entertainment, Sports, Fashion, Digital and
Media space. Percept
has been in the ‘Ideas’ business for the past 35 years and has been
instrumental in creating many legendary ‘Intellectual Properties’ in the past
for its clients. The creation of a dedicated ‘Intellectual Properties’ business
was but a further extension to Percept’s existing knowledge and expertise in
the Entertainment, Media and Communications domain with a vision to convert
path breaking innovative ideas into Assets in order to create long term value
for all its Stakeholders.
Intellectual
Properties owned by Percept Live:
·
Sunburn – Asia’s biggest and
most popular Electronic Dance Music Festival
·
Bollyboom – World’s first and
biggest Bollywood Dance Music Festival
·
Eat Play Love – India’s first Multi-Cultural Food, Music & Art Festival
·
Windsong – Adventure
Music Festival
·
FLY – International Live Music Festival cutting across multiple genres
·
Fight Night –India’s first indoor
boxing bouts between leading Indian and International boxers
·
Champions of the World – A
platform that brings together the most celebrated super icons in the arenas of
Sports, Cinema, Music, Business Entertainment and Entrepreneurship
Percept Live is a Percept company with an enviable
leadership position in the Entertainment, Media and Communications domain and a
team of over 200 people and 32 offices across India and the Middle East.
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