The
report titled “India Test Preparation Outlook to 2025 By Type of
Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate
Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA
Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep
(Commerce, Engineering, Management and Others) and By Job-Based Test Prep
(Banking & Insurance, Civil Services, SSC, Railways and Others)”provides a comprehensive
analysis on the status quo of the test preparation industry in India. The
report primarily covers how the online test prep ecosystem is rapidly growing
within the overall test prep industry in India, and how online test prep is
spreading the reach of test preparation solutions to remote parts of the
country as well. The report covers key
areas such as the composition of test prep in the country, test prep segments,
target addressable audience for test prep, market size of the industry, key
demand and supply trends in the space, ecosystem of test prep companies in the
industry, investment landscape of the industry, Mergers and Acquisitions
landscape of the industry, operating models, revenue models, marketing models,
technology models, product models of various companies in the space, an
in-depth analysis of the major players in the space, challenges faced by test
prep players, impact of COVID on the space, future trends and analysis of the
market, recommended market penetration strategies and interviews with key
leaders and professionals in the space.
India Test
Preparation Market Overview and Size
The test preparation
landscape in the overall industry sense is in a mature stage, while the online
test preparation segment is in a growth stage. Growth in the online segment is strongly
outpacing growth in the overall test prep segment, with the former growing at a
CAGR (Compounded Annual Growth Rate) of 57.4% with the latter growing at 9.1%
over 2015-2020. Key factors responsible for growth of the online segment is
wider access to internet and smartphones, the lack of quality coaching centers
in Tier-2 and Tier-3 regions of the country, robust investment flow in the
education technology space and advanced technologies allowing increased reach
of learning.
India Test
Preparation Market Segmentation:
The test preparation category
leading the Indian market is the Under-Graduate segment, primarily dominated by
Medical and Engineering entrance exams. The second largest category in the
space is the Job-Based segment which is largely dominated by Banking,
Insurance, Civil Services, SSC and Railways exams. A large section of these
exams are given by aspirants in Tier-2 and Tier-3 cities. Next comes the
Post-Graduate segment which includes Commerce, Finance and Accountancy exams
along with Engineering (GATE exam) and Management entrance exams.
Competitive Landscape
Competition
landscape is bifurcated amongst offline center-based players and online test
preparation companies in the industry. While offline test preparation companies
dominate in terms of market share due to their vast history and preference
amongst students, online test preparation alternatives have been fast growing
into a viable solution, powered by increasing adoption from Tier-2, Tier-3 and
Tier-4 towns. Online test preparation segment is undertaking a 5% share in the
overall test preparation industry as of now, and is expected to grow rapidly to
increase penetration country-wide in the years to come. Players in the space
differentiate across test preparation categories and product offerings, making
the competition structure in the test preparation industry moderately
fragmented.
India Test
Preparation Market Future Outlook & Projections
The test preparation market
in India is expected to grow on the back of burgeoning investor interest in
online test preparation companies, rising internet penetration in Tier-2 and
Tier-3 cities and advanced technologies allowing offline test preparation
companies to launch online platforms. Test preparation market revenues are
expected to grow at a CAGR of 9.3% over 2020-2025, led by the online test
preparation segment which is expected to grow at a CAGR of 42.3% over the same
period.
Key Segments Covered:-
Type of Course (Under-Graduate, Post-Graduate and
Job-Based)
Type of Undergraduate Test Prep (Medical,
Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and
Other UG Entrances)
Type of Postgraduate Test Prep (Commerce,
Engineering, Management and Others)
Type of Job-Based Test Prep (Banking &
Insurance, Civil Services, SSC, Railways and Others)
Test
Preparation Companies Covered
BYJU’s
Unacademy
Testbook
Vedantu
Toppr
Gradeup
Oliveboard
Adda 247
Doubtnut
Aakash Educational
Services
Key Target Audience:-
Offline Test Preparation
Companies
Online Test Preparation
Companies
Educational Industry
Associations
Ed-Tech Companies
Ministry of Education,
India
Venture Capital and
Private Equity firms
Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
Key Topics Covered in the Report:-
Target Addressable
Audience for Test Preparation in India
Division in the Test
Preparation Market in India
Decision Making Model for
Learners: Test Prep Courses
Learner Preference Trends
Segmental Leaders of Test
Prep in India
Test Preparation
Investment Landscape
Online Test Prep M&A
Landscape
Operating Model
Implementation across Indian Online Test Prep Ecosystem
Course Monetization in
Indian Online Test Prep Ecosystem
Revenue Streams of Test
Prep Players
Product Combination for
Online Test Prep Companies
Tech Innovations by
Online Test Prep Companies
Marketing Model for Test
Prep Players
Business Landscape of
Major Test Prep Players
Operating and Financial
Landscape of Major Test Prep Players
Category Presence of
Major Players
Challenges Faced by
Online Test Prep Players including Solutions
COVID Impact on Demand of
Test Prep Courses
Emerging Test Prep Trends
in the Future
Recommended Market
Penetration Strategies
Industry Speak (Interviews
with Strategic Leaders across the Industry)
For More Information on the
research report, refer to below link:-
Related Reports:-
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