SleepX launches India’s first LGBTQ+ mattress to support the community

National, June 28^th, 2021: SleepX, the e-commerce brand from Sheela Foam Ltd. (Makers of the flagship brand Sleepwell), has launched India’s first ever LGBTQ+ mattress called ‘SleepX Pride Mattress’. This initiative marks the celebration of the pride month to support the community through a brand-new collection of SleepX Cool Gel Memory Foam mattress whose sidewalls are painted in the rainbow colours of pride. Moreover, this mattress is one of the most innovative mattresses by the brand that are designed to bring you the most calming sleeping experience.

SleepX Pride Mattress’ cool gel foam are made of gel beads that give your body a cooling-feel. These cool gel particles in the top layer disperse body heat faster and create a cooler sleeping surface while retaining the pressure-relieving properties of memory foam. Be it the winter or the summer, the memory foam mattress gives your body the desired comfort it needs during the night.

Most importantly, after a tiring day, uneasiness while sleeping can lead to distressed and interrupted sleep. Therefore, SleepX Pride Mattress comes as a rescue to your backpain woes with Orthopaedic Technology that adjusts according to the shape of your back and spine to give you the optimum relief required to sleep comfortably. It also comes with a one of its kind Neem Fresche Technology that allows it to fight against dust mites, allergens, and microbial ingrowths. So, as you go about celebrating the pride month a home, this technology will keep all your hygiene related stress at bay.

Speaking on the launch, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd.  said, “To mark the celebration of the Pride Day, we are happy to launch India’s first ever LGBTQ+ mattress in the colors of Pride. Our vision behind this new launch is to support the LGBTQ+ community and spread positivity that represents a happier & equal future for all. Our campaign – Pride & No Prejudice supports this thought”                                                    

For the perfect product experience, visit the website: SleepX.com. Price range - INR 11,499 onwards

About Sheela Foam

A leader in Polyurethane (PU) Foam, Sheela Group is a multi-billion-rupee entity. It has a nationwide presence in manufacturing PU Foam with a global marketing perspective and an impeccable track record, since 1971. Sheela Group is committed to a one-point programme that of bringing comfort, convenience and luxury to enhance the lifestyle of a modern man.

The winning brands of Sheela Group includes, SLEEPWELL - The flagship brand for mattresses and comfort accessories, FEATHER FOAM - A Pure PU Foam, LAMIFLEX - A superior quality POLYETHER/POLYESTER foam for lamination. These are ranked as the largest selling PU Foam in the country.