A sustainable and biodegradable range powered by Korean Technology
Mumbai, INDIA, 15 June 2021: Nykaa Naturals recently introduced six new variants to its popular sheet masks collection. One of the early entrants into the sheet masks category since its launch in 2019, Nykaa Skin Secrets Sheet Masks will now be offering a total of 27 variants. Powered by revolutionary Korean technology and a blend of home-grown Indian ingredients, this range is specially formulated for Indian skin and focuses on specific skin concerns. The sheet masks use biodegradable sheets made from wood pulp, making them sustainable without compromising on performance.
Skincare is one of the fastest growing segments in India, with renewed focus on it as a form of self-care, especially in the last year. As a sub-category within this segment, sheet masks have a widespread global and domestic appeal.
The current launch comprises of 6 combinations of popular Indian ingredients namely Besan+Turmeric, Cucumber+Aloe Vera, Neem+Turmeric, Saffron+Honey, Sandalwood + Orange Peel, Tulsi+ Yoghurt. The dual ingredients in the masks target dual benefits with special attention to overall skin health. The high performing ingredients focus on deep hydration and the famed glow that has made the Korean Glass skin, a worldwide beauty phenomenon.
Reena Chhabra, CEO, Nykaa Brands, “Sheet masks are one of the most evolving verticals of the consumer beauty industry. As a category it has witnessed an uptick owing to increasing self-care rituals. Nykaa Skin Secrets is a great entry level offering, both in pricing and the efficacy and its growing popularity has led us to introduce more variants, to aid consumers to build a personalised routine suited to their skin preferences. Created from the most efficient Korean technology and dual performing ingredients, we are proud to offer this sustainable and biodegradable product line for our users.”
Nykaa Skin Secrets Sheet Masks will be available on the Nykaa website/ app and in-stores across India and are priced at INR 100.
About Nykaa Beauty
Early in 2016, Nykaa identified a gap in the market for on-trend, high performing, quality driven beauty products especially curated for Indian consumers and thus launched its own consumer beauty brand. Starting with Nail Enamels as their introductory range, today Nykaa carries a large number of products across its consumer beauty brands portfolio; Nykaa Cosmetics, a complete makeup and beauty accessories brand which has a universal appeal owing to its cutting-edge product formulations & high-quality standard. Nykaa Naturals is a naturally derived ingredients focused brand that cares for your skin deeply. By expanding the product portfolio to cater to every type of skin concern from acne to anti - ageing, the brand has been successful at bringing the 'care back to skincare'. Nykaa Wanderlust is the signature Bath & Body range with offerings for both men & women. Moi By Nykaa is a collection of fine fragrances. In 2019 Nykaa collaborated with celebrated fashion designer Masaba Gupta to launch Masaba by Nykaa, a beauty line featuring lips, nails, and fragrances. In 2021, the brand launched Nykaa Hair which addresses the demand for products with natural ingredients and high-quality claims curated specifically for Indian customers. Staying true to the Nykaa ethos, the brands continue to delight and inspire its consumers by offering the high performing products & the latest trends in beauty through content across all its platforms.
About Nykaa
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals - curation, content and convenience. Nykaa has an omnichannel model with multiple retail stores across India. The Nykaa Guarantee ensures that all products available at Nykaa are 100% authentic sourced directly from the brand or authorized distributors. Since its launch Nykaa has expanded its offering to include fashion with the multi-brand ecommerce platform Nykaa Fashion and grooming and lifestyle products for men with Nykaa Man. Through engaging and educational content and messaging on social media, emails and the Nykaa Network community platform, Nykaa has built a community of millions of beauty and fashion enthusiasts across India. Additionally, the Nykaa Pro platform caters to all professional beauty needs with special access and offers.
No comments:
Post a Comment