Radio City Associates with Leading Musical Artists Across the Country on World Music Day

Creates Special Musical Healing Programs Spanning Cities as a Tribute to All Listeners

India, 21^st June 2021: Radio City, India’s leading radio network has launched its special World Music Day activities in some of the biggest cities in the country; namely Mumbai, Bangalore, Chennai, Hyderabad, Vizag, Coimbatore, and Madurai. Radio City’s special event is centered on coming together and experiencing healing through the power of music, with participation from some of the leading musical talents across cities, such as Anurag Kulkarni, Santosh Narayanan, Ramya Beha, Shweta Mohan, Unni Krishan, Ranjith, Shakthisree Gopalan, Sanchari Vijay, Prem, Sharan, Vijay Raghavendra, Sudharani, Neethu Shetty and Shubha Punja Vijay Prakash etc. It is yet another tribute by Radio City to its millions of loyal listeners.

Radio City is executing ‘City Ka Musical Dose’ which is centered on the idea that music is the most soothing ointment in the most painful times. It aims to uplift the moods of citizens throughout the city and inspire them to keep their spirit high. RJ’s will ask listeners to nominate their loved ones who feel low these days and Radio City will air their favourite song and cheer them up with our own Musical Dose. We will promote the same idea digitally and urge them to make a video/ reel singing your favourite song and upload with #CityKaMusicalDose tagging Radio City.

In Bangalore, the initiative ‘Wave of Music’ includes 45 Sandalwood artists and music personalities accepting the special Musical Wave Challenge and shooting a video of them singing their favorite song, dedicated to a loved one or a front-line warrior. In Chennai, Madurai, and Coimbatore, 10 leading singers and musicians from the South Film Industries participate in a special ‘Concert from Home’ during the morning show from 9 AM -10 AM spanning 10 days, to spread the joy of musical healing. In Hyderabad and Vizag, the event spans across 7 days, with 14 of the biggest artists in Tollywood coming alive on the radio, through Musical Specials & On-Air Interviews for Radio City ‘Music Durbar’.

Sharing his thoughts, Mr. Kartik Kalla, Chief Creative Officer said, “Music is universal, and has an extraordinary impact on all our lives. At Radio City, our greatest joy has been bringing comfort and warmth to our listeners and being there for them at all times, through the power of music. Our extensive World Music Day events for our listeners throughout the country are an extension of our belief that radio can be an immense tool in bringing everyone together, as we spread love and healing through these special programs.”

On social media, Radio City is promoting the World Music Day programs through media posts and stories on leading platforms.  Radio City has always been about bringing the best content to its listeners everywhere and fostering a strong community spirit, which is reflected in every new initiative by the brand.

About Radio City:   

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with 19 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.2% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 49, 2020). Radio City Delhi ranks #2 with a 13.1% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 49, 2020).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in.

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking, and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humor and the concept of agony aunt on the radio with Babber Sher and Love Guru, respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music, and provided a launchpad to budding singers with Radio City Super Singer, the first singing talent hunt on Radio.

Radio City bagged 85 awards across national and international platforms like Golden Mikes, India Radio Forum, New York awards, ACEF awards, etc. in FY 2019-2020. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to              

Work Institute. Radio City has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.