This study with a title of “A STUDY ON CUSTOMER SATISFACTION OF HYUNDAI CAR DEALERSHIP” .The prior purpose which is attached with the research is the calculation of the level of pleasure customers, to understand an expectation from the customer side from the service station and service delivery and to find out the gap between both service delivery and the expectation of customer which will influence them.
This study focusses on how to understand a customer on the basis of their satisfaction, expectation, experience and the gap between their expectation and service delivery. This study mainly focusses on the factors which all help to determine the expectation level of the customer. This study helps the company in so many ways so that they can come up with their problems and provide a satisfactory service to the customers so that they become more loyal and get attracted by the service center.
Random sampling method is used by the researcher. The researcher has taken responsibility from 100 respondents randomly to know their opinion, satisfaction level, expectation, problem they are facing and employee performance. Structured questionnaire is used and secondary data was collected from different websites.
Hyundai is an authorized sales and service Company, Hyundai has been in the business ever since the year 1974. In a short span of time, the place made a name for itself as well as increase its patrons based tremendously. Ever since its inception, the showroom has always ensured that it maintains a high standard when it comes to servicing its guests.
The main aspect of this study is to attract customer towards the service station by satisfying them and also to understand the customer demand, perception, thinking, etc. Another aspect is how to make the customer satisfied and feel better at the service station. Also helps to use all the data collected for future perspective to improve the service and employee and service performance.
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