Thomas Cook India’s acquisition Digiphoto Entertainment Imaging (DEI) inks a strategic multi-year memorandum with Shanghai Disney Resort
· DEI becomes the official imaging service sponsor of Shanghai Disney Resort
· DEI to be the exclusive service provider of Shanghai Disney Resort’s iconic Disney PhotoPass experience
DEI footprint now extends to 145 global partnerships
Mumbai, July 13, 2021: Thomas Cook (India) Ltd.’s subsidiary DEI (Digiphoto Entertainment Imaging), the world’s leading imaging solutions and services provider has signed a multi-year memorandum with Shanghai Disney Resort, establishing DEI as their official imaging service sponsor. Effective June 3, 2021, DEI has become the exclusive service provider of Shanghai Disney Resort’s iconic Disney PhotoPass experience, capturing guests’ magical moments with their families and friends for a lifetime of unforgettable memories.
DEI will support a brand new Disney PhotoPass App, being launched on June 3, 2021, offering a seamless way for guests to view, select and download photos taken by official PhotoPass photographers or captured by the on-ride photo cameras at some of the most popular attractions at Shanghai Disneyland, such as TRON Lightcycle Power Run and Pirates of the Caribbean: Battle for the Sunken Treasure. Adding a touch of Disney magic to the photos, a variety of digital Disney-themed photo frames will be available on the app, including Shanghai Disney Resort 5th Birthday Celebration themed frames and frames featuring beloved Disney Characters. The resort’s special events and offerings, such as Disney’s Fairy Tale Weddings, Magical Birthday Celebrations and Youth Programs, will also form an integral part of DEI’s portfolio.
With this new alliance, DEI will more than double the number of PhotoPass capture locations at Shanghai Disneyland, deploying more photographers across the park to provide a seamless experience for guests using the Disney PhotoPass service. Starting this September, new imaging cart locations will join the pre-existing carts, enabling guests to purchase and print photos in Fantasyland, Disney Pixar Toy Story Land, Tomorrowland and Gardens of Imagination.
Shanghai Disney Resort is home to the Shanghai Disneyland theme park, featuring seven lands, two resort hotels, Disneytown, a large shopping, dining and entertainment district, Wishing Star Park and other outdoor recreation areas. Shanghai Disneyland is a Magic Kingdom-style theme park featuring classic Disney storytelling and characters but with authentic cultural touches. It offers something for everyone – thrilling adventures, lush gardens where guests can relax together, and enriching interactive experiences.
Mr. Madhavan Menon, Managing Director, Thomas Cook (India) Limited said, “Since our acquisition of a 51% stake in Digiphoto (DEI) in 2019, we continue to witness a noteworthy growth trajectory – even more significant given the challenges of the COVID era. With the signing of this new memorandum and alliance with Shanghai Disney Resort, DEI introduces the much loved and powerful Disney brand to its portfolio, reaffirming its commitment to maximising opportunities in a growth driven agenda and delighting customers with special memories.”
Mr. K.S. Ramakrishnan (Ram), President and CEO, DEI said, “This agreement marks the start of DEI’s Disney chapter. We will ink this partnership with our commitment to the highest quality of imaging services and solutions. Technology will continue to remain at the core of everything we do and we are confident of providing guests with memories they will cherish forever.”
“Tens of millions of guests have created countless magical memories during their visits to Shanghai Disney Resort,” said Mr. Joe Schott, President and General Manager of Shanghai Disney Resort. “Together with DEI, we look forward to providing our guests with an elevated photo experience that will allow guests to take home tangible memories captured by our official photographers across the resort.”
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